Category leaders Nairn’s ventures into new territory with the launch of Gluten Free Oaties

Thanks to the growth of their gluten-free range, and a wealth of expertise in lower sugar biscuits, Nairn’s, the UK’s number one gluten free brand[1] and third biggest ‘Free From’ brand[2], has introduced a brand new offering to its portfolio – Nairn’s Gluten Free Oaties. This new launch answers a growing demand for healthier gluten-free options and takes Nairn’s into the ‘everyday biscuit’ category. 

As the leaders in lower sugar ‘healthier’ biscuits, recognised by Action on Sugar’s latest report[3], Nairn’s bring their lower sugar credentials to every new sweet product they release, and the new Gluten Free Oaties are no exception. Like the rest of the Nairn’s range, these new additions are significantly lower in sugar than competitor products, and contain 45% less sugar than the average sweet gluten free biscuit[4].

A simple and delicious crumbly syrupy biscuit, Nairn’s Gluten Free Oaties are sure to be a favourite amongst anyone following a gluten free diet, either for medical reasons or as a lifestyle choice.  Full of the goodness of wholegrain oats, Gluten Free Oaties are also high in fibre and only 48 calories per biscuit. The RRP is £1.29.

Emma Heath, Head of Marketing at Nairn’s comments, “The new Oaties are a fantastic addition to our ever-expanding gluten free range.  Demand for simple free from products has never been higher, and with sugar under the spotlight in recent years, we’re proud to have a gluten free range which showcases the health credentials of oats, champions lower sugar content, and importantly, doesn’t compromise on taste.

“Tested against comparable gluten free biscuits in consumer research by the Scottish Centre for Food Development and Innovation at Queen Margaret University, Nairn’s Gluten Free Oaties have performed well on their flavour and texture.  They’re a simple and delicious every day biscuit that go perfectly with your favourite hot drink.”

Nairn’s Gluten Free Oaties are:

  • Packed full of gluten free wholegrain oats – a rich source of vitamins, minerals and nutrients
  • Contain no artificial colours, flavours or preservatives
  • Only 48 calories per biscuit
  • High in fibre
  • At least 45% lower in sugar than the average sweet Gluten Free Biscuit
  • No GM ingredients
  • Suitable for vegans
  • Suitable for coeliacs (carry the Coeliac UK Crossed Grain logo)
  • No hydrogenated fat

Gluten Free Oaties, RRP: £1.29 (160g). Available in Waitrose, Morrisons, Independent Heath Food Stores and the Nairn’s online shop.

[1] Mintel Free From Report, December 2018

[2] Mintel Free From Report, December 2018

[3] Action on Sugar report by Queen Mary University of London, testing 481 sweet biscuits, published July 2018 http://www.actiononsugar.org/news-centre/surveys/2018/2018/new-bmj-open-study-reveals-wide-variation-in-sugar-and-calories-in-cakes-and-biscuits-as-industry-is-accused-of-not-complying.html

[4] See Nairn’s website for comparative table of sweet biscuits