Cadbury Dairy Milk is unveiling three limited edition Cadbury Dairy Milk bars, created by the finalists of last year’s Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be hitting shelves in the UK and Ireland this week. Consumers will be encouraged to vote for which one will be crowned the newest permanent addition to the Cadbury Dairy Milk range, alongside iconic bars such as Caramel, Fruit & Nut and Whole Nut.
The new bars follow the first phase of the Cadbury Inventor campaign last year when consumers were given the chance to create their very own Cadbury Dairy Milk bar. Entrants were able to add up to three ingredients, name their bar and explain what inspired their creation. The three lucky finalists have since travelled to the Cadbury Innovation Kitchen in Bournville, the home of Cadbury, where they worked with chocolate experts to experiment with their ingredients and make their creations a reality.
Callum, 17 years old from Ireland, has created Cadbury Dairy Milk CHOCA-LATTE off the back of his love for coffee and chocolate. The bar consists of a delicious mix of coffee cream and vanilla sandwiched in between the smooth taste of Cadbury Dairy Milk.
Neelam, 25 years old from Leeds, says she created Cadbury Dairy Milk SIMPLY THE ZEST because she has always liked orange-flavoured chocolate with a crunchy texture. Neelam’s bar gives an instant chocolate orange hit combined with hard caramel and biscuit.
Melanie, a 44 year-old school teacher from Manchester, says she created her Cadbury Dairy Milk THE RASBERRY SHORTCAKE because she’s always loved cooking and makes a lot of desserts and puddings. Melanie’s bar combines the sharp taste of raspberries with individual pieces of white chocolate and the crunchy taste of shortcake, combined with delicious Cadbury Dairy Milk.
Lyndsey Homer, Junior Brand Manager at Cadbury, says: “We couldn’t be more excited to share these new delicious Cadbury Dairy Milk flavours with customers and their shoppers. We’ve absolutely loved working with Callum, Melanie and Neelam to make their bars a reality. Retailers should stock up on the three bars now and encourage their shoppers to vote for their favourites!”
The three limited edition bars are available now. Consumers are encouraged to vote for their favourite at www.cadburyinventor.com. The winner will be announced in September.