High-quality frozen ready meal brand, ByRuby, has today announced it will be launching its nutritious products in Waitrose stores around the country.
Previously only available to purchase online and in independent stores, ByRuby’s launch into Waitrose will make healthy, yet delicious and nourishing frozen meals accessible to a wider market of shoppers.
The hand-made frozen meals are freshly prepared and immediately frozen, to ensure every product tastes as good as if shoppers had cooked it from scratch.
ByRuby stocks freezers with wholesome meals for families to enjoy, made from ethically sourced, quality ingredients. The dishes are designed with total convenience in mind; those who lack the time, or the inspiration, to cook a delicious meal from scratch, do not need to compromise on flavour if they pick up a ByRuby meal.
From wholesome and traditional comfort foods like British Fish Pie, Beef Bourguignon and Lasagne to more adventurous dishes such as a Thai Red King Prawn Curry or a Roasted Butternut Squash & Spinach Dhal, Waitrose shoppers are guaranteed to find a tasty dinner.
The launch will be supported by branded freezers in key stores, to help attract consumers to the frozen aisle when looking for a delicious and nutritious meal. The launch of these freezers is a first of its kind for the supermarket, a revolutionary launch which will boost some life into the frozen category.
Ruby Bell, chef and Co-Founder of ByRuby says “We launched ByRuby to help stock people’s freezers with nutritious food which tastes delicious. We know there is a huge portion of consumers who love healthy food, but do not have the time to cook their dinner from scratch.
By launching our products into Waitrose, we will reach so many more consumers and in doing so will fill many more freezers with filling food, made from the finest ingredients. We are excited to be working with Waitrose to revolutionise its freezer aisle and enlighten consumers on the fact that frozen food can be just as healthy as cooking from scratch. There is currently a gap in the frozen aisle for consumers looking for something healthy; launching ByRuby into those freezers will meet that demand and ensure consumers view the frozen aisle as a place for nutritious, wholesome food. ”
ByRuby will be launching in Waitrose with an introductory offer of a 2 meal portion for £7 from 7th November.
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