Taking inspiration from two of the nation’s favourite biscuits, Brontë is launching Giant Custard Creams and Giant Bourbon Creams, taking a fresh approach to two classic British treats.
Weighing 65g each, the Giant Custard Cream has a deliciously crumby biscuit base and top, filled with a creamy custard centre, while the Giant Bourbon Cream has the all the features of a traditional bourbon with a full-on chocolatey filling.
Targeting the student and adult snack market, Giant Cookies are aimed at those looking for a filling or sharing taste sensation.
On-shelf appeal is maximised with distinctive packaging instantly recognisable from the Brontë family, with a window for mouth-watering appeal.
Commenting on the launch of the product, Debbie Ballach, marketing manager for Brontë, said: “This new format offers consumers something that little bit different. We are taking a unique approach to two of the nation’s favourite biscuits and our consumer tests revealed the potential popularity of these products. Made with all butter cream fillings, we’re taking the biscuits back to their original roots.
“Both biscuits are made to a nut free and GM free recipe, do not contain any preservatives or additives, are suitable for vegetarians and use only the best ingredients. Most importantly all of the range is made to a palm oil free recipe so are orangutan friendly.”
Each outer case contains two shelf ready display trays. Each tray holds 14 cookies.
RRP per Giant is 49p
For more information on Brontë visit www.paterson-arran.com