Spanish food supplier launches convenient new SKU in time for summer
As a nation blessed with a warm seasonal climate, it is no surprise that Spain is renowned for their iconic chilled soup, gazpacho. Recognising the popularity of this refreshing recipe, Brindisa is introducing its famous gazpacho in a convenient 330ml format – just in time for summer!
Cooling Spanish Cuisine
Originating from Andulasian communities in the south of Spain, gazpacho is a traditional dish in Spanish cuisine which dates back centuries. Bursting with vibrant flavours and a refreshing, balanced acidity – gazpacho is perfect for hot summer days.
Made using raw vegetables including, flavoursome tomatoes along with cucumber, peppers, extra virgin olive oil and sherry vinegar. The resulting soup is healthy, vegan, additive and gluten-free.
Simple on-the-go Solutions
Packed full of all of taste and health benefits of Brindisa’s best-selling 1lt packs, which experienced a sizeable 27.6% increase in sales YOY,this new 330ml bottle is an ideal on-the-go choice for consumers looking for an authentic taste of Spain. What’s more the out of home market experienced a growth of over 5.4% last year, driven by consumers choosing premium products that deliver on taste and quality, presenting a unique opportunity for convenience retailers to offer something different.
Monika Linton, Chairman and Product Director at Brindisa, comments: “Nothing quite says summer like the refreshing taste of a traditional gazpacho. Made using raw vegetables and extra-virgin olive oil, our iconic chilled soup is packed full of nutrients making it a top choice with consumers. Plus, with no additives and in a format that delivers quality convenience from a premium Spanish supplier, the new 330ml bottles are must stock for retailers looking for on-the-go options for health-conscious shoppers. ”
To support the launch, a Brindisa Gazpacho Bicycle will be popping up in key locations across the UK throughout summer sampling the new gazpacho, with exclusive picnic hampers and bottles of gazpacho up for grabs. As well as this, Brindisa has also created a special cocktail recipe, perfect for summer celebrations.
 Kantar Worldpanel, Total OOH FMCG, KPI, 52 w/e 27th January 2019 vs. YA.