- Lidl GB is scrapping ‘Use By’ dates on all own brand milk and yoghurt
- Customers will spot the change on milk this month, while yoghurt will be implemented from early 2024
- The move forms part of the discounter’s plans to tackle food waste, as it encourages shoppers to use their judgement on whether products are still good to eat
Lidl GB has announced major changes to labelling on its yoghurt and fresh milk* ranges, in a move that will help customers reduce food waste at home.
Scrapping ‘Use By’ dates in favour of ‘Best Before’, the discounter has become the latest retailer to make the move across its key dairy lines, helping prevent entirely edible food being thrown away.
Lidl’s updated milk packaging has already started filtering into stores across England and Wales, while customers can expect to see the change on yoghurts from early 2024.
Milk and yoghurt that’s been stored correctly and doesn’t smell bad or appear lumpy is safe to enjoy. Lidl is therefore encouraging customers to use their judgment and be guided by ‘Best Before’ dates to help determine whether to consume.
Richard Inglis, Head of Buying at Lidl GB, said: “At Lidl, we know that a lot of perfectly good milk and yoghurt is being thrown away because of ‘Use By’ dates. It therefore makes total sense to us to make the switch to ‘Best Before’ so that shoppers can use their own judgement on whether their milk or yoghurt is good to consume. We’ve got a long record of making positive change to reduce food waste, and this latest step builds on our commitment to helping households tackle food waste at home.”
The move announced today bolsters existing action taken by the discounter to tackle food waste, which also includes initiatives to tackle waste in stores such as Lidl’s Too Good to Waste boxes, which help reduce food waste by 17,000 tonnes each year by selling 5kg of surplus fruit and vegetables for only £1.50.
*Except for filtered milk