The NSPCC and Lidl at the end of May served up special breakfasts for children in primary schools across the UK after delivering assemblies designed to keep them safe from abuse and neglect.

Schools in Nottingham, Lancashire, Walsall, Cardiff and Aberdeen held a big breakfast to mark the launch of a range of cereals in Lidl stores which will help fund the charity’s ‘Speak out. Stay Safe’ service.

Six different types of Crownfield branded cereal sold go on sale between 31st May and 25th July and for each box sold Lidl are donating 10p to the NSPCC, with the overall target being to raise £125,000.

The boxes also contain important child safety messages from the charity’s school service mascot, Buddy, along with a range of fun games.

Prior to their Lidl breakfast the children sat down together to hear from the NSPCC’s ‘Speak out. Stay Safe’ team.

These assemblies are delivered in primary schools across the country to help prevent children from falling victim to abuse or neglect and to encourage them to speak out if something is worrying them.

Tianna Cowan, Senior Partnerships Manager from the NSPCC said: “A healthy Lidl breakfast was a great way to finish what was a really important morning for the children involved in our special assemblies.

“With the support of partners like Lidl we are aiming to visit every primary school in the UK every two years with our ‘Speak out. Stay Safe’ service and deliver what we know can be life changing advice.

“Having our child safety messages on the cereal boxes will also enable us to reach children and parents in their own home, which is a fantastic addition to the service the NSPCC already provides.”

The cereals included in the promotion are the supermarket’s Crownfield Bitesize Wheat Shreds, Cornflakes, Special Flakes, Special Flakes Red Fruit, Wholegrain Wheat Bixies and Rice Snaps.

A Lidl spokesperson added: “We were delighted to support this important NSPCC initiative and raise funds for the charity through this promotion.”

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