- Batchelors invests £1.5m ATL in new ‘Super Noodles Tasty’ TV campaign running through June and July
- Activity marks the first time the brand has appeared on TV in over five years
- Campaign heroes Batchelors Super Noodles pots
Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches this week and will run through June and July.
Naomi Shooman, Brand Director for Quick Meals, Soups and Snacks at Premier Foods, comments: “Batchelors Super Noodles is an iconic brand, recognised and enjoyed up and down the country. Before launching, we independently tested the advert and the creative certainly caught people’s attention, performing well above industry norms. This demonstrates the impact we anticipate it will have with shoppers, helping to drive demand in store for our Super Noodles range.”
Marking the brand’s return to television after more than five years, the advert heroes the range of Super Noodles Pots, which have delivered phenomenal sales results since launch in 2017.
The TV advert will be live throughout June and July, with in-store support bolstering the campaign during summer.