Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for memorable days out this summer is set to roll out across Cadbury chocolate bags for a fourth year.
Launching in May and running throughout the summer, Cadbury promotional chocolate bags will offer a free ticket* with every purchase of a full priced adult ticket to a host of the UK’s top attractions.
New to the promotion this year is the chance to take flight and witness the capital’s iconic skyline on the London Eye. Top attractions also included in the promotion are LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort and SEALIFE centres.
The on–pack promotion aims to help drive further category growth in the chocolate bags market, which is now worth £126m[i], led by the number one[ii] product in the segment, Cadbury Dairy Milk Giant Buttons. It will run across 30 SKUS, counting new additions Cadbury Oreo Bites, Curly Wurly Squirlies and Bournville Buttons, the first ever dark chocolate sharing bag. A variety of price marked packs will be included in the promotion.
Chris Campbell, Brand Manager for Cadbury chocolate bags, said: “It’s been a great four years for chocolate bags as they continue to be a fast-growing segment in the category[iii].”
“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to some brilliant attractions. We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility.”
*The on-pack voucher entitles the holder to one free entry with one full paying adult at the attraction gate
**Retailers are free to set their own prices. Non price marked packs available
[i] Nielsen Total coverage Latest MAT, week ending 29.12.18
[ii] Nielsen Total coverage Latest MAT, week ending 29.12.18
[iii] Nielsen Total coverage Latest MAT, week ending 29.12.18