- Aunt Bessie’s is introducing Heart Shaped Yorkshire Puddings into Grocery, the perfect partner for a special roast dinner with loved ones
- Launching in time for Valentine’s Day, the limited edition Yorkshire Puddings will be available until March with an MSRP of £1.50
Aunt Bessie’s is spreading the love this year, with the launch of its limited-edition Heart Shaped Yorkshires. Temporarily replacing Aunt Bessie’s standard Large Yorkshires, the Heart Shaped Yorkshire Puddings are the perfect partner for a special roast dinner to celebrate Valentine’s Day and Mother’s Day.
The launch of the Heart Shaped Yorkshire Puddings comes after impressive growth across the Aunt Bessie’s range, which has seen the brand establish itself as the #1 Yorkshire Pudding brand, with a 65% share of the category. Growth coincides with the nation’s continued love with the roast dinner occasion, which is also experiencing a positive trajectory (+4.2% this year), driven largely by an increase in midweek consumption – adding 51.4 million occasions and now totalling 1.28 billion.
Hannah Haas, Head of Marketing, said: “Our new Heart Shaped Yorkshire Puddings are a first for Aunt Bessie’s and have been designed for customers looking to add a special touch to mealtimes. Many of our customers demand a convenient yet exciting mealtime solution, whether it is a traditional Sunday roast or a quick mid-week meal. Spring is the perfect time to get together and share roast dinners with friends and families, with Valentine’s Day, Mother’s Day and Easter all taking place. Our Heart Shaped Yorkshires will be sure to impress loved ones whatever the occasion.”
The new Heart Shaped Yorkshire Puddings are made with the same Aunt Bessie’s recipe that the nation knows and loves – a family favourite since 1995. The easy-to-prepare roast accompaniment will continue to give time-poor customers the reassurance of delicious Yorkshires in just 5 minutes.
Available in a pack of six, Aunt Bessie’s Heart Shaped Yorkshire Puddings carry an MSRP of £1.50.
 12wk. 5th Jan 19 IRI
 Kantar Worldpanel data for 52 weeks ending 22 April 2018: https://uk.kantar.com/consumer/leisure/2018/are-we-still-eating-sunday-roasts