Aunt Bessie’s will launch four new products, aimed at providing meal inspiration every day of the week

Two new roast dinner products (Chantenay Carrots & Parsnips and Yorkshire Bases) will provide a premium finish and give fresh alternatives to the typical “Sunday Roast”

As the fastest-growing frozen chip brand in the UK, Aunt Bessie’s will also add to its frozen potato portfolio with two new products (Lightly Seasoned Wedges and French Fries). 

After the launch of its new marketing strategy and visual identity, Aunt Bessie’s has expanded its offering with the launch of four new products aimed at providing meal inspiration to shoppers demanding the perfect mid-week family occasion.

Roast Dinner Products

Yorkshire puddings are as popular as ever, with many consumers creating innovative recipes to enjoy the product’s recognisable taste and texture in modern ways. Aunt Bessie’s has the perfect solution with its new Yorkshire Bases, which enable consumers to use the iconic product in more dishes than ever, including at the heart of a roast dinner for those with traditional tastes. The large square bases are available from mid-November.

Further strengthening the brand’s position at the centre of roast dinners, Aunt Bessie’s is launching a premium alternative to its range of frozen vegetables. Its new Chantenay Carrots & Parsnips perfectly suit shoppers seeking out more premium offerings to celebrate the festive season, giving families a tasty product with exceptional convenience to let them spend more time to spend together.

With Aunt Bessie’s honey-glazed parsnips in high demand last Christmas, performing as the second fastest-selling SKU in Christmas week[1], the Chantenay Carrots & Parsnips product enables retailers to capitalise on the demand for premium products at Christmas.

New Frozen Potato Products

Shoppers are increasingly looking to eat balanced meals, with health one of the biggest considerations for most meal occasions in the UK[2]. Aunt Bessie’s is helping shoppers to achieve that balance without sacrificing convenience or flavour with its latest frozen potato offering: Lightly Seasoned Wedges.

Gluten Free and made with sunflower oil, the new product capitalises on wedges being the 4th biggest single potato format[3], making it the perfect addition to the current Aunt Bessie’s potato offering.

Beyond wedges, frozen potato products on the whole are a firm household staple in the UK and, as the fastest growing chip brand in the UK[4], Aunt Bessie’s is looking to continue this growth with its latest French Fries innovation. As shoppers continue to demand more potato products, French Fries are growing at three times the rate of the total frozen chips sector.[5]

The Lightly Seasoned Wedges will be available in two sizes (600g and 750g) and are in Morrisons and Iceland stores from the 12th November. Aunt Bessie’s French Fries will also be available through grocery from November 12th in two sizes, 750g and 1.4kg.

Hannah Haas, Marketing Director at Aunt Bessie’s, comments: “Our new product offerings come at an exciting time for the business. We hope that our Yorkshire Bases will inspire our shoppers to create new and innovative recipes, using the bases with burritos, wraps, pizzas and more. Meanwhile, our Chantenay Carrots & Parsnips offer consumers a premium product that will help to elevate their roast dinners to the next level.” 

“As the fastest-growing frozen chip brand in the UK, we’re expanding our heartland in Roast Dinners with the launch of two new potato-based SKUs. Both the Lightly Seasoned Wedges and the French Fries products will also benefit from increased brand awareness from our recently launched £5m Bring out the Bessie in You campaign, which shows the nation just how easy it is to enjoy a roast at any time of the week.”

[1] IRI unit sales within total frozen, 1 week ending 23rd December 2017

[2] Kantar 2018

[3] IRI 2018

[4] IRI w/e 13th October 2018

[5] 3.9% (French Fries) vs. 1.3% (total chips) – IRI/Kantar 2018

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