Aunt Bessie’s is introducing Parmentier Potatoes, the perfect partner for a home cooked dinner

The new product launch will help customers looking to create impressive, yet hassle-free, meals for any occasion

Launching in May, the Garlic & Herb flavoured cubed potatoes have an MRSP of £2.00 

Aunt Bessie’s, one of the fastest growing frozen potato brand in the UK[1], has expanded its frozen potato range with the launch of new Parmentier Potatoes. Having seen double digit growth (+13%), exceeding that of the category at+3%[2], Aunt Bessie’s is continuing to play a key role at family meal times, and this latest launch is set to give shoppers a more premium option.

Hannah Haas, Head Of Marketing, Aunt Bessie’s, said: “As one of the fastest growing frozen potato brand in the UK, we’re always looking at how we can improve and expand our range to drive relevance for our customers. In addition to our £5.7M ATL spend, we’ve rationalised our range and collaborated with our retail partners, to help drive conversion to the category.”

“Recent research has revealed that, in addition to convenience, shoppers are increasingly on the lookout for products based on the natural credentials of ingredients[3]. Our Parmentier Potatoes are made with Extra Virgin Olive Oil and with no frying during the production process and the garlic and herb seasoning delivers exceptional taste and convenience at meal times, helping to give midweek meals a premium twist.”

Aunt Bessie’s Parmentier Potatoes are available from mid-May; the 500g packs carry a MRSP of £2.00.

[1] Nielsen, 52 w/e 20th April 2019

[2] Nielsen, 52 w/e 20th April 2019

[3] Kantar, 2018

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