ARYZTA Food Solutions is enabling retailers to unwrap extra profits over the festive season with the launch of its Christmas sweet bakery and hot food-to-go range. 

The in-store bakery expert is launching a nine-strong seasonal range of sweet and savoury products, enabling retailers to tap into shoppers’ desire to treat themselves over the festive period with great-tasting products that provide a dash of indulgence.

“The run up to Christmas provides a major opportunity for retailers to maximise their in-store bakery and food-to-go profits. We’re enabling retailers to use our high margin, limited-edition products with delicious seasonal flavours to capitalise on the festive feel good factor at a time when shoppers want to indulge.” says Paul Maxwell, Marketing Manager at ARYZTA Food Solutions UK.

New for 2019, ARYZTA is unveiling a range of pastries for the festive season. Shoppers will be spoilt for choice between the Turkey & Chardonnay Slice, a turkey & vegetable filling in a creamy white wine sauce, encased in a butter enriched pastry topped with a red & black pepper sprinkle and a Christmas Cracker Roll, with all the Christmas dinner favourites wrapped in a butter pastry with a sage crumb topping.

Vegan and vegetarian options join the range, with a vegetarian Cheese & Cranberry Sausage Roll, containing a Cornish cheddar, potato and onion filling with succulent cranberries and a plum sauce wrapped in a butter enriched pastry; and for a sweet treat, a Vegan Mince Pie Tart, comprising a vegan pastry shell filled with a luxurious mincemeat filling and topped with a golden nutty crumble.

“In-store bakery shoppers already spend more than your average c-store customer, and shop more frequently*, so a good range of seasonal bakery options is sure to appeal to those looking for a quick bite in between Christmas shopping! With new vegan and vegetarian options among the line-up, our festive range of sweet treats and winter warming savouries enables retailers to offer something to suit everyone this Christmas” adds Maxwell.

Alongside the new additions, ARYZTA is bringing back festive favourites, the Luxury Shortcrust Mince Crowns and Mini Mincemeat Pies, topped with a star shaped pastry lid and a light sweet dusting.

Also returning for 2019, shoppers will be able to enjoy the Gingerbread Muffin, delicately spiced with ginger cinnamon and nutmeg, filled with a light vanilla treacle frosting and topped with icing sugar; the Chocolate & Orange Flowerpot Muffin, a sweet moist chocolate muffin enriched with tangy orange flavours and decorated with candied orange peel; and the Santa Triple Choc Muffin, with a generous filling of dark chocolate chunks, milk chocolate chunks and white chocolate chunks, filled with a vanilla frosting and topped with a festive Santa sugar work and sweet snow.

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