antony.jpgCelebrity chef Antony Worrall Thompson has launched a delicious and hearty range of four organic instant soups in a cup. All are organic and two are unique in the UK, being the first to contain free range chicken. The soups are made under licence by healthy living specialists, Balance Foods Ltd and provide a promising proposition in this competitive category.

The four AWT Organic Instant Soups are:

  • Organic Instant Free Range Chicken Soup (unique in the UK)
  • Organic Instant Free Range Chicken & Vegetable Soup (unique in the UK)
  • Organic Instant Tomato Soup
  • Organic Instant Vegetable Soup

Antony says: “We’ve spent a great deal of time developing these soups and I truly believe their quality and integrity bring a refreshing new brand to this category. I believe they have wide appeal: from office workers and busy mums enjoying a quick and tasty lunchtime soup, to youngsters rustling up a savoury snack in seconds.”

Backed by a comprehensive public relations and marketing campaign, the soups are set for success and to add value to the existing range of AWT foods, kitchen and lifestyle products which represented an impressive £60m at retail in 2007.

Mike Slegg, Commercial Director for Balance Foods says: “We are proud to be part of the AWT brand and approached Antony when we realised there was a gap in this category to provide an instant soup with a unique proposition – organic and free range. These soups attract a premium price, but their quality and Antony’s input will be valued by shoppers who trust his products.”

Retailing at an RRP of £1.29 for a pack of four substantial one-cup sachets, the 80g packs feature a striking design with AWT on the front of the pack ensuring good shelf presence of this trusted chef ‘s brand. Enquiries to stock should be directed to Balance Foods Ltd on 01483 812288.

Balance Foods Ltd
Tel: 01483 812288

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