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The UK’s No.1 premium vodka[1], Absolut, is adding to its enhanced flavour portfolio with the launch of Absolut Wild Berri, as the brand continues its mission to deliver high quality vodka designed for mixing. Available in key grocers from May, Absolut Wild Berri is already available to order for impulse retailers and from On-Trade wholesalers.

Absolut Wild Berri has an invitingly sweet taste with an underlying symphony of berry notes to create an elevated taste experience. Using only natural flavours and with no added sugar, the 38% ABV vodka offers a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with spicy hints in the flavour.

As part of Absolut’s commitment to mix cocktails, people, and ideas, Absolut Wild Berri can be used to create a wide range of perfectly balanced drinks either at home or in a bar. Key serves include Absolut Wild Berri with lemonade for something sweet and bubbly, or as an upgrade to a regular bramble a delicious Wild Berri Bramble cocktail using the vodka, lemon juice, sugar syrup and a drizzle of dark berry cordial, garnished with blackberries.

Liam Murphy, Brand Director at Pernod Ricard UK, commented: “Absolut Wild Berri is an exciting new example of how the brand continues to embody and drive forward its values of being Born To Mix and offering consumers exceptional cocktails. The launch brings with it new ways and occasions to enjoy the iconic flavour of Absolut, whether that’s with a wide range of mixers or in a cocktail, and we’ve used our expertise and passion to create a premium vodka that allows its natural berry flavours to shine through.”

The launch of Absolut Wild Berri is being supported by paid social and influencer activity, and forms part of the brand’s Born To Mix flavours and cocktails media campaign that is running throughout May and June. Absolut Wild Berri is available now in Booker and in Waitrose, and will hit shelves in Morrisons and Asda in May at an RRP of £21.

[1] AC Nielsen I Total Off-Trade I MAT Value to 25.03.23

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