Food Partners has teamed up with leading wholesaler Palmer and Harvey to offer its hand crafted URBAN eat range of sandwiches, snacks, prepared fruit and salads to around 8,000 independent convenience stores across the UK.
Palmer and Harvey Category Marketing Manager Emma Miles explains: “Historically we have not been able to offer our customers a sandwich solution through our depots and have increasingly felt it was something that was missing from our chilled portfolio.
“When we saw the URBAN eat brand we knew that it was exactly what we were looking for, not only does it have terrific on shelf impact but more importantly the sandwiches are some of the very best we have tasted.
“We were already working with Food Partners in other areas and have always found them a very easy company to do business with so adding URBAN eat to our portfolio made perfect sense.”
Food Partners’ Category Marketing Manager Ben Smeal is equally delighted with the new partnership: “The URBAN eat brand has gone from strength to strength since we launched it last summer and securing this new relationship with Palmer and Harvey just serves to underline the broad appeal of the range.
“We are confident that URBAN eat will prove popular with those consumers who like to purchase ‘food to go’ from their local independent whether that is from one of Palmer and Harvey’s own Mace stores or one of its thousands of other customers in the sector.”
Palmer and Harvey will be offering its customers a full range of URBAN eat products from mid-May including sandwiches, salads, fruit and snackpots, all of which use environmentally friendly packaging and are free from artificial flavours, colours or sweeteners.