Yoplait introduces first mess free drinkable yogurt format

Petits Filous is launching its first ever mess free drinkable yogurt with a convenient sports cap. The innovative design means kids can enjoy delicious and nutritious yogurt without any spillages.

Launching this month in Strawberry and Vanilla flavours, it is the first time a mess free sports cap has been used on children’s yogurt in the UK.

The cap prevents spillages, while the portable bottles last up to eight hours out of the fridge – ideal for family days out. The bottle is also 100% recyclable.

Elisa Costa, Senior Brand Manager for Yoplait, says: “Sometimes transporting yogurt pots while on the go isn’t practical. We’ve therefore introduced the mess free sports caps, a first for the category, to prevent spillages and make sure that little ones continue to have fun. The new portable format means that children can enjoy the great taste and all the goodness of Petits Filous wherever they go.

“We’ve got some exciting shopper activity for this amazing range in some of the big retailers, from stand out toby boards and barkers, to in-store radio, car park banners, and increased digital presence.”

Petits Filous Mess Free Drinkable Yogurt will be also be supported on TV in August. The campaign, coupled with this exciting innovation, is expected to drive positive results for the brand.

The drinkable yogurt is available now in a pack of four in Asda and will be in Morrison’s as of 25th March (RRP £2.00 for 4x 100ml bottles)

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