- New flavour joins Little Moons alongside recently launched Brown Butter Caramel
- Growing the brand’s portfolio of mochi ice creams, sorbets and cheesecakes with new indulgent flavours
- Available from 8th September in Tesco with an RRP £5.00
Little Moons expands its frozen snacks offering with new mochi ice cream flavour Chocolate Fudge. The velvety, milk chocolate snack is the latest innovation from Little Moons, who are shaking up the snacking category with frozen and chilled formats. Decadent, creamy and melt-in-the-mouth, this vegan friendly edition will launch initially in Tesco from 8th September, followed by major retailers from October.
Inspired by core snacking flavours found in ambient snacks, Chocolate Fudge has been reimagined to create widespread appeal. Designed to excite fans and elevate the ice cream aisle, the new flavour brings a new, portion-controlled chocolate twist to everyday snacking. Chocolate Fudge balances well rounded textures, with a velvety milk chocolate ice cream that features non-dairy chocolate fudge pieces – all wrapped in the brand’s signature mochi dough.
The new, portion-controlled snack will give fans their chocolate hit without the guilt. At just 70 calories each, Little Moons Chocolate Fudge offers a lighter way to indulge. Each bite delivers the comfort of a nostalgic flavour wrapped in the intrigue of an innovative format, making it an ideal choice for mindful snackers who still want their moment of indulgence.
The latest flavour launch comes hot off the heels of Brown Butter Caramel, which launched earlier this year, alongside Little Moons’ new brand world, featuring a bold new logo and packaging design that elevates its playfulness, strengthens its distinctiveness in the category and cements its positioning as a global snacking brand.
Redefining the frozen and chilled aisles as snacking destinations, the new flavour is ideal for shoppers who crave a creamer milk chocolate experience that elevates every moment. With added layers of textures throughout, the new flavour is designed to attract chocolate lovers but also those looking for a more indulgent snack.
Ross Farquhar, Director of Marketing, Innovation and Sustainability comments: “We all love chocolate, but as we become more conscious about how much we indulge we’re looking for ways to enjoy it more mindfully. That’s exactly what new Little Moons Chocolate Fudge offers – a creamy, milk chocolate hit in a bite-sized, portion-controlled snack. Perfect for cosy nights in, and with the added bonus that they’re vegan-friendly and gluten-free too!”
The new Chocolate Fudge mochi ice cream is vegan, gluten-free, free from artificial flavourings, colourings, and preservatives, and contains just 70 calories per bite.
Little Moons Chocolate Fudge will be in Tesco from 8th September, with an RRP: £5.00.
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