Italian restaurant brand Zizzi has partnered with Morrisons to launch an exclusive Zizzi one stop meal solution which offers customers a choice of 17 products across mains, sides and desserts.
The Zizzi frozen shop will launch in 208 stores on 8 January 2024 with a promotional deal* of £10 for two mains, a side and a dessert.
The 17-strong range features eight exclusive-to-Morrisons products including some brand-new products such as the restaurant favourite Calzone Carne Piccante, Garlic Soul Breads, Chicken & Mushroom Risotto, and two new Rustica pizzas including Goat’s Cheese & Caramelised Red Onion.
The full range offers something for everyone including delicious vegan options. There are five Rustica pizzas each with a chilli or basil oil drizzle, a hand-stretched, folded and crimped Calzone and seven pasta and risotto meals including Bucatini Meatballs.
The collection is complemented with a duo of sides featuring the new Garlic Soul Breads which are generously filled with garlic butter, and finish with two delectable desserts including Salted Caramel Brownies.
The 17 products will be merchandised together in a branded freezer bay to make it easier for customers to choose their mains, side and dessert for the whole family in one go.
The products are inspired by popular Zizzi menu dishes and aim to provide a full night in offer that allows customers to get a slice of the restaurant experience at home.
Rachel Hendry, Retail and Grocery Director at Zizzi, said: “Our ambition for Zizzi at home has always been to offer shoppers a full dine-in meal solution that gives them a choice of our premium restaurant-inspired dishes at an affordable price, so our launch into Morrisons brings this to life.
“We have worked in partnership with Morrisons to deliver true innovation to its shoppers, so we’re excited to launch six completely new products within the 17-strong range. Our Garlic Soul Breads are so unequivocally Zizzi, and represent the little twists we bring to all our dishes.”
Zizzi’s frozen range has consistently outperformed the market growing both value and volume sales by 176% and 159% respectively** as customers replicate the eating-out experience at home. It has helped drive premiumisation in the frozen aisle by offering quality dishes with the famous Zizzi twists, which adds excitement to the frozen category.
Tessa Ward, Category Director Frozen, Morrisons said: “We’re excited to partner with Zizzi to launch its frozen shop which offers so much quality and choice for our customers. The 17-strong Zizzi range has something for everyone, with lots of innovation and at a price everyone will love. This is our biggest Frozen range change since 2019, and we’re sure it will be a hit with our customers.”
Zizzi found that 43%^ of consumers are shopping frozen more frequently than six months ago looking for affordable indulgence.
Zizzi debuted its Zizzi frozen brand in Sainsbury’s in 2020, expanding the range to include pastas and sides which were launched in Tesco in March 2022, it has built this with a listing in Waitrose for its pasta meals in 2023. The retail products are inspired by its popular restaurant dishes so shoppers can experience its unique premium dining experience at home.
The full Zizzi dine in range available at Morrisons consists of:
Rustica Pizza
- Piccante Pepperoni
- Margherita
- Italian Ham & Mushroom
- Chicken & Fiery Pepper (new)
- Goat’s Cheese & Caramelised Onion (new)
- Calzone Carne Piccante (new)
Sides
- Garlic Bread with Mozzarella
- Garlic Soul Breads (new)
Pasta
- Chicken & Mushroom Risotto (new)
- Chorizo Carbonara
- Casareccia Pollo Picante
- Rigatoni Chicken Della Casa
- Bucatini Meatballs (new)
- Vegan Lentil Ragu
- Beef Lasagne
Desserts
- Salted Caramel Brownies
- Raspberry & Lemon Cheesecake
*Promotional deal runs until the middle of March 2024.
**Kantar Worldpanel September 2023 and July 2023 (Zizzi)
^ Source: Zizzi Shopper Research (Good Sense Research July 2023)
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