Asda has partnered with Richmond Sausages, Rustlers Burgers and ABP, one of Asda’s own label meat suppliers, to launch a ‘You Buy One We Give One’ promotion which helps customers donate food to those in need all across the UK. When Asda customers purchase participating Richmond Sausages, the Rustlers All Day Breakfast Sausage Muffin and Asda’s Extra Special Italian Meatballs, another similar product will be donated on their behalf to nationwide food redistribution charity FareShare.

The promotion is expected to result in over 1 million products being donated to FareShare, which will redistribute the food to frontline charities and community groups including food banks, homeless shelters and school breakfast clubs. UN figures show that over 8 million people across the UK are struggling to afford to eat – FareShare aims to bridge the gap by redistributing food through its network of 11,000 charities and community groups which turn the food into hot, nutritious meals for vulnerable people who might not otherwise eat.

After a successful trial with Warburtons last year which was the first of its kind, Asda is now launching this promotion with meat, a food which is always in high demand in the frontline charities FareShare supplies. The promotion will be supported online too, ensuring all customers have the opportunity to help as well.

Customers will still be able to donate long-life store cupboard products at Asda’s permanent food bank collection points in its stores too, which will go to local foodbanks.

Stephi Brett-Lee, Asda’s Senior Director for Community said; “Our customers are already incredibly generous in the amount they donate through our in-store food bank donation points, but we wanted to look at ways we can make the donation process easier and increase the volumes donated. By working together with Richmond Sausages, Rustlers Burgers, ABP and FareShare, we can get even more food to those in need in our communities.”

Lindsay Boswell, Chief Executive of FareShare, said: “The burgers, meatballs and sausages provided by Richmond Sausages, Rustlers Burgers and ABP, as a result of Asda customers’ generosity, will make a huge difference for the people our network of thousands of charities support.

“Cooks and chefs at the charities we support often tell us how valuable meat is for the meals they make – not just for its nutritional value but also because of the savings charities make by not having to buy it in the shops.

“While one in eight people across the UK are experiencing food insecurity, we are grateful to Richmond Sausages, Rustlers Burgers, ABP, Asda and their customers for their generosity which will not only raise awareness of the issue, but also help us to fight hunger on a more meaningful level.

St Francis Pop Up Shop, a community food shop in Chantry in Ipswich, is among the charities receiving Warburtons products. Reverend Robert Hinsley, who oversees the project, said: “Chantry is one of the most deprived parts of Ipswich with high levels of poverty. Providing access to surplus food at a very low cost gives our customers the opportunity to choose food items and removes the stigma of using food banks. 

“Providing food such as Warburtons bread can make a real difference – it can mean a family or individual can have a meal where they would otherwise be unable to do so, and can put them less at risk of fuel poverty as they can afford to heat their home or wash their clothes.

The promotion is now running in store and online and runs for 6 weeks in 405 stores.

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