YAZOO, the UK’s number one traditional flavoured milk brand[1], has partnered with Universal’s Minions for on-pack promotion across its YAZOO KiDs range – available within the grocery channel.

The Minions unmissable character design, with their instantly recognisable round-shaped bodies, will feature on-pack and on online .com banners, front of store, and instore marketing. In line with the “Goodness they’ll wanna grab” tagline, the rebellious, goggle-sporting yellow Minions are seen trying to reach for a bottle of YAZOO KiDs.

What’s more, the Change4Life ‘Good Choice’ badge features on YAZOO KiDS’s Strawberry and Banana shelf ready packaging and in-store and out of home marketing, making it simple for families shopping the category to easily recognise the drink’s no added sugar or artificial sweetener credentials.

In support of the partnership, a 360-shopper campaign will be rolled out across ASDA, Tesco, Sainsbury’s, Morrisons and Costcutter. The campaign is now live and will run until mid-November.

Gabriella Sudall, Brand Manager at YAZOO, said: “Minions is one of the most popular animated movies, so we’re delighted to be partnering with Universal for our latest on-pack promotion. We hope the standout design will attract families to our KiDs range during this promotion and looking forward to seeing the campaign progress.”

[1] IRI Infoscan, Total Market, Volume Sales, Flavoured Milk, 52 w/e 25 Apr, 20

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