Frubes is teaming up with one of the most highly anticipated films of the year, ‘The Angry Birds Movie’ (released 13 May), for a special onpack promotion, offering families the chance to flock to the Bahamas for a fun-filled island holiday to spot exotic birds and swim with pigs! To celebrate the partnership, a limited edition pack with banana and strawberry flavoured yogurts is available, with an RRP of £2.00.
Available on over 10 million packs, Frubes’ egg-citing promotion will run from 9 May to 31 October. The competition includes a weekly draw to win a whole host of Angry Birds Movie merchandise, with a grand prize of a family holiday for four to spend six nights in the Bahamas.
The partnership will be supported by a strong 360omarketing campaign with an investment of more than £1m through TV, digital, in store activation and PR.
The tie in includes the launch of a brand new website angrybirds.frubes.co.uk, where you can egg on either the Angry Birds or mischievous Pigs, and be part of a squawksome dance-off to determine who has the best moves!
Roisin Witort, Frubes Senior Brand Manager comments: “Our onpack promotion has been timed to kick off alongside the launch of the must-see family film of the year, to ensure that Frubes is front of mind for busy mums looking for ways to squeeze more fun into the day. Our great-tasting yogurt tubes contain vitamin D and calcium for strong bones – perfect for those wanting to try out their own dance moves!
With prizes that provide fun for the whole family up for grabs, we anticipate strong uptake of this exciting promotion.”
Consumers enter the competition by submitting their unique code – printed on the inside of the pack – along with their name and contact details, at angrybirds.frubes.co.uk.
*UK & ROI, 18+. Enter by: 31.10.16.
Purchase required. Skill element required for ROI. Family =2 adults + 2 children under 16. Full T&Cs: angrybirds.frubes.co.uk/terms-andconditions.
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