To celebrate the launch of Man of Steel, No Fear Extreme Energy have a whole host of prizes up for grabs!

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No Fear Extreme Energy is the exclusive promotional partner for the upcoming big screen action adventure Man of Steel, set for launch in UK cinemas on the 14th June. No Fear Extreme Energy have a range of promotional activity planned for the lead-up to the film’s release, including a mind-blowing on-pack  promotion which have been available on all cans of No Fear Extreme Energy from mid-April.

With 300 director Zack Snyder at the helm and packed with stars such as Henry Cavill, Amy Adams, Laurence Fishburne, Diane Lane, Kevin Costner, Michael Shannon, Antje Traue, Ayelet Zurer and Russell Crowe, Man of Steel is one of the most eagerly anticipated releases of the year. The trailer has already attracted a staggering 30 million views online.

To celebrate the partnership, No Fear is launching an on-pack promotion giving their incredibly loyal fans a chance to win a trip to Florida to ‘fly like Superman’ with a zero gravity flight experience.

All  consumers are required to do is first make sure they have nerves of steel, then enter the can’s unique code through a specially designed app on the No Fear Facebook page (www.facebook.com/drinknofear).

No Fear have designed an extremely eye-catching promotional can which will guarantee strong presence on the shelf as well as engaging with consumers and encouraging sales.

No Fear Brand Manager, Neal Haworth said ‘This is No Fears second on pack promotion having successfully worked with last summer’s blockbuster, The Dark Knight Rises and this year’s campaign with Man of Steel is just as exciting  and in addition to the great on pack promotion the campaign is supported by a 5 week TV campaign, magazine advertising and trade point of sale.”

The limited edition cans have been available from 22nd April whilst stocks last.

As well as this incredible prize No Fear, the UKs only re-sealable can, have teamed up with The Grocery Trader and are giving away an Xbox 360 and game plus case of No Fear and 10 runners up each get a case of No Fear. To get your hands on these fantastic prizes all you need to do is….

No Fear Extreme Energy

Tel: 01942 408600

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