Leading fruit snacking company Whitworths is set to accelerate the growth of its children’s ‘high fruit’ snacking brand, Frootz, with the introduction of new flavour variants and by extending the distribution of its multi-packs.
The popular children’s snack, a healthier alternative to confectionery, is being boosted with new 18g apple and blackcurrant snack packs along with two 16g yogurt-coated variants, strawberry and orange.
“The new flavours and yogurt-coated variants not only provide consumers with more choice and variety, they offer new taste experiences. Frootz are enjoyed by children because they are tasty and fun, but parents are also reassured by the goodness of the high fruit content,” says Whitworths’ Marketing Director Clinton Orchard.
In addition to the high fruit content, the Frootz range is low in fat and free from artificial colours, sweeteners or flavours. On shelf standout is delivered by eye-catching packaging with healthy messages for parents and colourful characters designed to appeal to children.
The new flavour variants and multipacks have secured listings in many of the major multiples including Morrison’s, Tesco, Sainsbury’s and Waitrose.