With a new season comes a new flavour, and the world’s number one RTD, and UK’s #1 Hard Seltzer White Claw®, are unveiling their latest limited seasonal flavour drop: White Claw Blackberry, available to purchase now.
The new rich, dark and fruity flavour is available in packs of 12 online at uk.whiteclaw.com and www.amazon.co.uk (RRP £21), with single cans retailing for £2.25 in Morrisons and Sainsbury’s.
Made from natural flavours, triple distilled spirit, and sparkling water, White Claw Blackberry has no artificial sweeteners. At 4.5% ABV and just 95 calories per can, it’s not only gluten-free and vegan, but also a perfect low-calorie option for consumers.
Following the runaway success of the Watermelon flavour that sold out across the UK this summer, this launch extends White Claw’s seasonal offerings into the colder months with a vibrant autumn-inspired twist.
White Claw’s ongoing innovation underscores its commitment to driving growth within the RTD category, particularly appealing to Gen Z and Millennials seeking refreshing alternatives to high-sugar beverages.
As evidence of this success, White Claw is growing its value at five times the rate of the total RTD category, boasting a MAT growth of 27%, compared to just 6% for the category overall. Since launching in the UK four years ago, White Claw has dominated the market, and the new White Claw Blackberry flavour proving its popularity shows no sign of slowing down.
Michael Dean, Marketing Director UK at White Claw said: “”We are excited to unveil our latest limited-edition flavour drop, White Claw Blackberry, to the UK this autumn. At the heart of our success is a commitment to innovation, and as leaders in crafting new flavour experiences, we continually push the boundaries of what’s possible in taste. With its rich, dark berry notes, this seasonal release not only captures the essence of autumn but also reflects our dedication to staying ahead in flavours.
White Claw Blackberry, like our top-selling White Claw Black Cherry, taps into the UK’s love for berry flavours, making it a perfect addition to our portfolio. We’re confident that this bold, refreshing twist will delight our fans and continue to drive our growth in the market!”
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