More than 3 in 5 households now shop at Lidl as discounter becomes Britain’s fifth largest supermarket

• Lidl GB has reached a market share of 8.6%¹, becoming the fifth largest supermarket in Great Britain.
• The discounter’s sales rose by 8.8%² in the 12 weeks to 17th May 2026, compared with a year prior.
• Lidl GB benefitted from over £661 million in switching gains as customers moved from competitors over the last year³.

Lidl GB has officially become Britain’s fifth largest supermarket.

Latest Worldpanel figures show Lidl now holds a 8.6% market share, with sales up 8.8% in the 12 weeks to 17th May. This growth underscores continued customer confidence in the discounter’s value-led proposition, solidifying its position as a destination for the weekly shop.

The achievement marks a major milestone in Lidl GB’s sustained expansion since opening its first store in 1994. With more than 3 in 5 households now shopping at Lidl⁴, the discounter has secured over £661 million in switching gains⁵ from customers moving from competitors over the last year.

Ryan McDonnell, CEO of Lidl GB, said: “Becoming Great Britain’s fifth-largest supermarket is a significant milestone and a clear indication of the momentum we have built. As customer expectations shift, households are looking for value they can rely on without compromising on quality, and we remain laser-focused on delivering exactly that.

“Achieving this is a testament to the dedication of our colleagues, whose hard work delivers for our customers every single day. As we move forward with our ambitious expansion plans, we’ll bring great value and quality products to even more communities across Great Britain.”

Lidl GB has maintained its position as Britain’s fastest-growing bricks-and-mortar retailer for 35 months⁶. Driving this momentum is the discounter’s More to Value proposition. Focused on great quality and freshness at consistently low prices, it is backed by its commitment to long-term sourcing and support for local communities, ensuring customers get trusted value without compromise.

¹Worldpanel by Numerator, Till Roll – Lidl, 12 w/e 17th May 2026, Spend Share of total Grocers

²Worldpanel by Numerator, Till Roll – Lidl, 12 w/e 17th May 2026, Spend vs YA

³Worldpanel by Numerator, FMCG panel – Lidl, 52 w/e 17th May 2026, Switching (Spend)

⁴Worldpanel by Numerator, FMCG Panel – Lidl, 52 w/e 17th May 2026, Shoppers

⁵Worldpanel by Numerator, FMCG panel – Lidl, 52 w/e 17th May 2026, Switching (Spend)

⁶Worldpanel by Numerator, Till Roll – Grocers, 12 w/e 17th May 2026, Spend vs YA