The retail industry is a unique sector that contributes massively to the UK economy. Retail sales contributed £403 billion to the UK economy in 2020, employing 2.9 million people in the process despite a challenging year for brick-and-mortar retail. Perhaps the most essential of the retail sectors is the supermarket sector that supplies vital groceries and products to people around the country.
Retail staff contribute massively to the supermarket experience, from stocking shelves to processing transactions and assisting consumers. As such, retail staff need to have the right qualities and characteristics to provide a positive and comprehensive grocery shopping experience. So, what are some of the key qualities of an ideal supermarket employee?
Communication is a fundamental part of customer service. Customers demand clear, concise and polite customer service, meaning that staff need to understand how to support customers before, during and after the buying process. Communication is also needed between staff members and with management to implement various commercial and operational strategies.
Building on communication, teamwork is essential to collaborate with colleagues to provide a thorough service to customers. Furthermore, larger tasks like processing deliveries and stocking shelves overnight require a strong collaborative effort and teamwork skills are essential here to maximise productivity and the efficiency of store operations.
Retail managers need to absolutely trust their employees, particularly in a supermarket environment. Cash handling is a common day-to-day activity for retail employees at all levels, from till staff to managers doing end of day banking. As such, employees need to be trusted to process this cash transparently and accurately. The same goes for stock, you must be able to trust staff not to help themselves to products.
Attention to detail
Supermarkets are designed and presented with great detail in mind. From visual merchandising to product placement and stock checking, supermarket staff are crucial in implementing detailed marketing and customer experience strategies. Attention to detail should be instinctive and employees shouldn’t have to be encouraged to tidy up sections of the store that need attention. Detail is also needed in customer service, with precise cash change and product recommendations reinforcing a healthy customer experience.
The ideal supermarket employee will take responsibility where appropriate and show initiative to provide great customer service. Responsibility can be shown in many areas of the supermarket workplace environment, from adhering to warning signs in the warehouse or stock room to handling tricky customers in a professional and mature manner. An employee that shows responsibility will also understand their role in the team and will work largely without supervision.
Employees who consistently show up late or lose track of time on their breaks can disrupt a store massively. Late openings and long queues can result in unsatisfied customers, which can have a resounding impact on a store’s performance. Thus, time management should be a fundamental quality you look for when recruiting. Managing time spent on different tasks without supervision is also an important ability for supermarket staff because managers can’t be expected to know where everyone is at all times in a large superstore.
These are some of the key qualities that you should be looking for in a prospective supermarket employee. Recruiting the right staff will help to maximise the efficiency of a store and create the best possible customer experience, both of which are vital to a store’s performance and bottom line.