Emma Vass joins to head up UK operations as company unveils new corporate vision.

Emma Vass, CEO at Wessanen UK.

Pioneering, natural food company Wessanen has named its new UK CEO, as the business looks to strengthen its UK brand portfolio with an increased focus on sustainability and nature.

Emma Vass joins Wessanen UK with over 20 years’ experience in the FMCG sector, most recently as UK General Manager of herbs and spices business McCormick’s. Prior to this, Emma served as UK Commercial Director for Danone Dairy, as well as previous spells with Premier Foods and Mars.

In her new role, Emma will be primarily focused on driving growth across Wessanen’s four UK brands – Whole Earth, Kallo, Clipper Teas and Mrs Crimble’s – while increasing market share and awareness in the core sectors each brand operates in.

Emma Vass, comments: “Wessanen’s clarity of vision and passion for its products and people shines through in all that the company does. The authenticity of the brands here in the UK truly resonates with today’s consumers who are looking for honest, natural brands they can connect with.”

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