Weight Watchers®, the UK’s Number One diet brand has a range of wines that is set to draw more new consumers with its new eye-catching on pack prize draw, starting in January 2010.
Joining with the luxurious Ragdale Hall Health Hydro and Thermal Spa which was recently voted Best Spa in Europe, the competition prize draw offers a superb Two Night Taster Break and runners up prizes of Weight Watchers Nacho Cheese Flavour Tortillas Multipacks.
Timed to support retailers to maximise sales opportunities during the New Year ‘diet period’ and consumers’ growing health and fitness awareness, the promotion will run up to 31 August 2010, providing point of sale support throughout spring and summer.
Produced by Reh Kendermann, Weight Watchers Wines are showing massive growth of +15% year on year in volume and +21% in value against an overall static wine market, (*Source Nielsen 18 April 09.)
Comments Alison Flemming MW, Reh Kendermann’s export sales director: “Weight Watchers is a must stock range of wines that enjoys extraordinary consumer loyalty and research among target consumers shows that ‘only Weight Watchers Wine will do! The Weight Watchers brand has been supported with a £27 million campaign during 2009, and we look forward to even greater success in 2010.”
The Weight Watchers range of wines all have an ABV of 9.5% and under, and are naturally lower in calories with only 80 calories and a POINTS® value of just 1 per 125 ml glass compared to more than 100 calories for many other wines.
Being naturally lower in alcohol the range matches target consumer lifestyle needs and taste preferences.
The Weight Watchers range of wines is available in different bottle sizes and comprises Weight Watchers Fruity White, Refreshing Rosé, Purely Pink, Smooth Red, Riesling and Zinfandel Rosé.
Trade enquiries:
Reh Kendermann (UK) Ltd
Tel: 01295 261144
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