Walkers, the number one savoury snacking brand, is adding sizzle to its popular better-for-you range, Walkers Oven Baked, with the arrival of a Sticky Barbecue variant. Available from 25th June, the addition further demonstrates PepsiCo’s commitment to offering shoppers more choice in the snacks aisle.
The Walkers Oven Baked brand received a refresh last year with a new look and also saw the addition of the Fusions range to bolster its offering. The brand is introducing the Sticky Barbecue flavour in a multipack format, an addition which will encourage extra sales from existing Walkers Oven Baked fans, as well as those who are looking for a punchy flavour from a crisp with 50% less fat.
Rachel Holms, Walkers Marketing Director, comments: “The Walkers Oven Baked range is the biggest better for-you brand within crisps and snacks and it continues to grow. We’re confident that the launch of Sticky Barbecue will be a welcome addition, as research indicates that this is a preferred flavour in the better-for-you segment. Lighter options are becoming increasingly popular with the health-conscious shopper and we are really pleased to be strengthening our offering with an exciting new flavour.”
- The packs will be exclusively available in the Grocery channel
- Walkers Baked Sticky Barbecue variant is available in a multipack, containing six single-serve bags, with an RRP of £1.80
 Nielsen Scantrack 2017
 Walkers Oven Baked contains 50% less fat than standard potato chips on average
 Nielsen MAT to WE 19.05.18
 Kantar January 2018