Walkers, the number one savoury snacking brand[1], is adding sizzle to its popular better-for-you range, Walkers Oven Baked, with the arrival of a Sticky Barbecue variant. Available from 25th June, the addition further demonstrates PepsiCo’s commitment to offering shoppers more choice in the snacks aisle.

The Walkers Oven Baked brand received a refresh last year with a new look and also saw the addition of the Fusions range to bolster its offering. The brand is introducing the Sticky Barbecue flavour in a multipack format, an addition which will encourage extra sales from existing Walkers Oven Baked fans, as well as those who are looking for a punchy flavour from a crisp with 50% less fat[2].

Rachel Holms, Walkers Marketing Director, comments: “The Walkers Oven Baked range is the biggest better for-you brand within crisps and snacks[3] and it continues to grow. We’re confident that the launch of Sticky Barbecue will be a welcome addition, as research indicates that this is a preferred flavour in the better-for-you segment[4]. Lighter options are becoming increasingly popular with the health-conscious shopper and we are really pleased to be strengthening our offering with an exciting new flavour.”

  • The packs will be exclusively available in the Grocery channel
  • Walkers Baked Sticky Barbecue variant is available in a multipack, containing six single-serve bags, with an RRP of £1.80

[1] Nielsen Scantrack 2017

[2] Walkers Oven Baked contains 50% less fat than standard potato chips on average

[3] Nielsen MAT to WE 19.05.18

[4] Kantar January 2018

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