Walkers Sensations, the number one premium savoury snacks brand[1], is supporting its latest new product launch, Sensations Streetmix, with a “Feast For The Senses” ad campaign airing this month. Sensations Streetmix launched in June and is available in three different flavours that have been inspired by the street food scene from three vibrant cities around the world:

  • Mexico City – tortilla sticks, Mexican style nuts, roasted & salted beans and chilli crackers
  • Mumbai – Indian style crackers, curried nuts, black pepper rice sticks and spiced onion nuts
  • Bangkok – with sweet chilli crackers, coconut flakes, creamy cashews and Thai lime flavour pea snaps

The new TV campaign, filmed in Mexico, allows you to experience all of the exotic sights and sounds of a street market, while the new snack mix takes care of the tastes and smells, continuing to bring to life the positioning of “A Feast For The Senses”, in a truly exciting way.

Ali Kirk, Walkers Sensations Brand Manager, comments, “Streetmix offers a taste sensation that transports you to far-flung parts of the world, so we’re delighted to be able to support the range with an ad that visually captivates the energy of the Mexican street food scene and the vibrancy of the three, world inspired flavours. We are confident that the continuation of our “Feast for the Senses” platform will cement our position as the number one premium savoury snacks brand1“.

[1] Nielsen Scantrack RSV MAT – Kettle Chips, Tyrrells, Burts, Torres, Market Deli, Pipers, Manomasa and REAL – WE 01.09.18

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