Waitrose has teamed up with some of its biggest suppliers and food distribution organisation FareShare in a new trial that will redirect surplus farm food to families in need – the next phase of its Give A Little Love Campaign.
From 1 March through to 30 June, Waitrose will be providing funds to FareShare to contribute to the distribution of surplus food from its farms, taking away all handling costs from farmers and helping them to maximise the number of donations they can make. This includes diverting food surplus directly from Waitrose’s own farm on the Leckford Estate.
In total, over five million surplus apples, cucumbers, crooked carrots, mushrooms, peppers, sweet baby sprouts and tomatoes will be redirected – aiming to create more than one million meals for vulnerable families across the UK.
In addition, with low levels of food surplus across protein food types and FareShare identifying this as an area where more supply is urgently needed, Waitrose has also purchased and will provide one million British eggs (donated by Stonegate) and almost 22 tonnes of British beef (donated by Dovecote Park).
Comments are closed.