- VK brings back fan-favourite Chocolate Orange flavour, for a limited time this Christmas
- VK Chocolate Orange is available in the VK Festive Mixed Pack, joining familiar favourites available in major retailers
- To further drive awareness, VK is launching a bold digital billboard campaign, alongside an on-pack promotion offering consumers the chance to win 1 of 70 exclusive Christmas jumpers
This Christmas, VK – the UK’s most popular pre-mixed cocktail for students* – is bringing festive cheer to supermarket shelves with the re-launch of its quirky, limited-edition Chocolate Orange flavour.
VK Chocolate Orange combines a traditional seasonal zesty orange flavour with VK’s signature twist: smooth chocolate notes on a base of crisp, triple-distilled vodka. Now available in stores, the festive drink is set to cause conversation and a division of opinion.
The VK Festive Mixed Pack, featuring VK Chocolate Orange, will be available for a limited time only, in major UK retailers including Tesco, Sainsbury’s, Asda, Morrisons, B&M and Home Bargains for an RRP of £9.00
To amplify its launch, VK is rolling out a disruptive marketing activation, including a takeover of Europe’s second-largest digital billboard in Manchester, to spotlight VK Chocolate Orange in the run up to Christmas. This out-of-home advertisement reflects a new tongue-and-cheek direction from the brand, ensuring maximum visibility and driving footfall to key retail stockists nationwide.
Holly Bolus, Senior Brand Manager for VK, commented: “As a brand unafraid to push boundaries and create memorable experiences, VK thrives on bringing innovative flavours and eye-catching campaigns to market, especially during key calendar moments. VK Chocolate Orange captures that festive feel with a quirky VK twist, and our exclusive marketing activations will add even more value to our retail partners this season by driving awareness and in-store footfall.
“Christmas is a key social season for our audience, with our customers stocking up on VK for pre-drinks and festive gatherings. Our seasonal flavours are always a hit, typically selling out fast, and by bringing back a fan favourite in VK Chocolate Orange, we’re making sure VK remains a go-to choice for nights out in the run up to Christmas and the New Year.”
Further marketing activity includes an on-pack promotion, giving shoppers the chance to win one of 70 exclusive, money-can’t-buy, branded Christmas jumpers – a seasonal accessory set to boost engagement and keep VK top of mind throughout the festive sales period.
For more information on what VK has planned in the off-trade category during the festive season, click here: https://www.vkofficial.com/
VK is ‘the most popular ready-to-drink pre-mixed cocktail across pubs, nightclubs, and student unions’ – NUS Drinks Tracker 2023 and CGA 2023 P12 volume data.
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