The vegan confectionery brands’ latest launch of three new plant-based marshmallow products which are free from the top 14 allergens will be available from Ocado by the end of the month

Online leading supermarket Ocado have listed the new Free From Fellows range of vegan marshmallows. After being listed in Sainsburys at the end of last year, alongside all good health food stores, the brand will now be available with Ocado from the end of February. This news comes soon after the brand just recently announced a launch with Waitrose that will take place in March.

Lisa Gawthorne Director at Bravura Foods (owners of Free From Fellows) comments “It’s great to have Ocado on board, we have traded with them for a number of years with our other Free From Fellows products as well as our Panda Liquorice brand. We are looking forward to developing and nurturing our partnership with Ocado as we offer more vegan products to the online market.

Karl Morris Director at Bravura Foods adds “We are having a really successful launch with these mallows as we are offering a great tasting product at a really great value for money price point. We have some exciting NPD for the brand in the coming months which will also play an important part in the brands’ growth plan.

The vegan confectionery brands’ journey of growth comes as no surprise given that Veganuary have just recorded their most successful year of sign ups with over 629,000 participants in 2022. Ocado along with so many of the other retailers are realising the true power of vegan products as the market continues to fight off its niche roots and explodes into mainstream on the high street and in the grocery retail sector.

All three types of the brands’ vegan marshmallows will be available with Ocado – in vanilla, strawberry and mini vanilla pink and white formats. All 105g bags are set to retail at £1.99 and as well as being vegan, these marshmallow lines are also free from the top 14 allergens including dairy, soy and nuts as well as being gelatine free and free from all animal ingredients. They are also all certified by both the vegan and vegetarian societies.

Free From Fellows was brought to market by Bravura Foods which is a major distributor of vegan confectionery in the UK. Bravura Foods has been operating in the vegan market for eleven years and is owned by Vegan GB athlete Lisa Gawthorne and Karl Morris. Other products in the business’s portfolio include Panda Liquorice, Vegan Bakery and Peanut Hottie.

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