Award winning vegan confectionery brand Free From Fellows have secured a listing in Waitrose for their vegan marshmallows. Both the vanilla and strawberry vegan marshmallows are launching at the start of March in 150 Waitrose stores. This will be the first ever vegan marshmallow that Waitrose have listed and as Veganuary shows no signs of getting any smaller with a record 629,351 participants this year, its set to be a big success with vegans and vegetarians looking for a gelatine free marshmallow product.
As well as being gelatine free, the marshmallows are also free from the top 14 allergens making them suitable for one and all. Lisa Gawthorne, Director Bravura Foods (owners of the Free From Fellows brand) comments “We are so pleased that Waitrose consumers will be able to get their hands on the first gelatine free, totally vegan and allergy friendly marshmallow in Waitrose”. Karl Morris, Director Bravura Foods adds “We have an exciting year of marketing and NPD ahead for this brand as it continues to go from strength to strength in the market satisfying the needs of so many and is super versatile too.” The vanilla and strawberry mallows are both in 105g bags (RSP £1.50)
Bravura Foods have been innovating in vegan food and drink products for over 10 years with a strong focus on vegan confectionery. The business is owned and ran by Karl Morris and Vegan Athlete Lisa Gawthorne. The Free From Fellows vegan confectionery brand was launched in 2017 and has 10 products in the range inducing a range of sugar free gummy and hard-boiled products.