One of Europe’s largest consumer batteries manufacturers, VARTA, has donated almost £90,000 of batteries to a Christmas charity toy campaign for Key 103 Cash for Kids.

PackThe manufacturer, which is also stocked in retailers including Tesco, B&Q and Argos, has donated 100,000 VARTA batteries to Mike and Chelsea’s Mission Christmas appeal, which aims to support disadvantaged children in the North West.

Anthony Sewart, UK sales and marketing director of VARTA Consumer Batteries, said: “We’re really pleased to be able to play a small part in helping Mike and Chelsea’s Mission Christmas to brighten up the festive season. The VARTA batteries will ensure that the toys and games donated through the campaign are ready to use on Christmas Day, ensuring there is no power-related disappointment.”

150,000 Manchester children living in poverty are not expecting a visit from Santa this year. Through Mike and Chelsea’s Mission Christmas, Key 103 Cash for Kids hopes to raise £1 million worth of toys to brighten up the holiday season.

VARTA, part of Spectrum Brands, is a leading manufacturer of portable batteries, delivering consumer batteries that offer flexibility and independence. As one of the biggest manufacturers in Europe, VARTA holds the number one position in a number of major European markets.


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