090910-srp-front-viewUbershot is a new energy shot launching later this month from newly established Uber Drinks Ltd, promising ‘energy for life with no lows’. Ubershot has been created to support a healthy lifestyle of diet, exercise and sleep by giving people the energy they need to get through their working day and avoid the common afternoon slump.

Ubershot challenges perceptions of the energy drinks market through ingredients and appearance. The sophisticated red aluminium bottle contains functional

B-vitamins that aid concentration and amino acids for long-term energy. Caffeine levels are equivalent to a strong cup of coffee and the sugar free shot only has 5 calories. Ubershot doesn’t need to be refrigerated and promises to energise consumers for up to five hours with no crash.

The energy shot market has recently experienced huge growth in the US with sales of $500 million (£349.8 million) since their introduction in 2004. Although still very much an emerging market in the UK, it is currently the fastest growing sector in the soft drinks market and it is predicted that it will increase considerably over the next couple of years in similar fashion to the growth experienced in the US.

090828-srp-jpgAndre Hess, co founder of Uber Drinks Ltd, said: “We are very excited about launching this fantastic product into such a new and exciting market within the UK. We believe the ingredients are a perfect balance to avoid that common afternoon slump and will help to energise the lives of young urban professionals”

Uber drinks are pioneers in the emerging energy shot drink category. Set up by 3 friends with one vision, providing energy for hard working young professionals, like themselves, using high quality ingredients.

The Ubershot team, Valdimir Martynov, Andre Hess and Dmitry Pavlov are driven young entrepreneurs, that have a background in banking, sales, marketing, online gaming and logistics.

The core Uber Drinks team is supported by two non-executive directors with combined 30+ years experience of FMCG experience including sales & marketing, operations and global expansion.

Übershot has a recommended retail price of £1.99 at Harvey Nichols and online at www.ubershot.co.uk

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