The UK’s first cookie range to contain fair trade palm oil is now available from fair trade pioneer Traidcraft.
Although many biscuits on the market currently contain palm oil, Traidcraft’s delicious cookies are the first in the UK to contain the company’s pioneering FairPalm – fair trade palm oil sourced from smallholder farmers in West Africa.
The refreshed range, which includes Traidcraft’s legendary bestselling Stem Ginger, indulgent Double Chocolate Chunk and new Fruit & Oat Chewy cookies, offers the same tempting taste consumers have grown to love, while being one of the most ethical on the market thanks to the inclusion of even more Fairtrade ingredients. The new Fruit & Oat Chewy cookies contain Fairtrade sultanas, coconut and apricots.
Larry Bush, Traidcraft’s Marketing Director, says: “We’re thrilled to launch the UK’s first cookies to use fair trade palm oil. Crucially, we haven’t compromised on flavour so our cookies taste just as delicious as ever, but now do more good than ever. At a time when some companies are looking to sprinkle some sugar in their products and make a Fairtrade claim, here at Traidcraft we’re going above and beyond the minimum fair trade criteria and adding even more fair trade ingredients from around the world.
“At Traidcraft, we’re all about making a difference to the lives of people in developing countries. Since palm oil is so widely used there’s potential to bring the benefits of fair trade to many more producers and farmers across the developing world.”
Traidcraft is working with smallholder farmers in Ghana to produce FairPalm, in a way that ensures they are paid fairly for their produce and works with the environment rather than destroying it. In addition, a fair trade premium is paid on every order of FairPalm, which is used to fund local community projects such as the installation of simple water systems and school uniforms for the children of the farmers.
FairPalm also means that farmers can employ local people on a fair wage, which is invaluable in remote areas of Africa where employment opportunities are scarce.
Originating in West Africa, palm oil is one of the most widely traded commodities in the world and is a key ingredient in over half of the products we use every day, from margarine to toothpaste. But despite its versatility, palm oil can have serious societal and environmental impacts.
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