Authentic Asian food brand Tiger Tiger is set for further expansion this month with the launch of a market first for the ambient lunch pot category – Noodles In No Time. The four strong range, available in Sweet and Sour, Thai Green, Satay and Sweet Chilli variants, launches into 350 Sainsbury’s stores nationwide in January and 350 Asdas in March.
Tiger Tiger has developed the UK’s first twin pot noodle product with authentic Asian sauces poured over soft wheat noodles. The innovation is a result of Tiger Tiger’s expertise in sourcing the best from the East and making it suitable to the UK consumer. The brand seeks to innovate the pot snack market with this unique lunchtime proposition that allows time-poor consumers to enjoy popular pan-Asian flavours in under two minutes.
The new Tiger Tiger Noodles in No Time offer launches into the fastest growing sector of the ambient pots market and adds a real point of difference being noodle based rather than rice or pasta based. The new Noodles In No Time range from Tiger Tiger is the first of a number of new initiatives to be launched in 2015 under the “In No Time” brand.
Nigel Parrott, Head of Tiger Tiger comments, “We are delighted to be the first to bring soft noodles combined with authentic Asian flavours to the ambient lunch pot category with Noodles In No Time. We are providing consumers with a convenient and flavourful lunchtime option. The very essence of the brand is to be ‘braver with flavour’ and our expertise in the East ensures we deliver just this. The launch follows on our highly successful Tiger Tiger Indian pouch sauces launched last summer.”