VitaFresh Botanicals is a proprietary line of plant-based, edible coatings from AgroFresh, a recognized leader in AgTech innovation. From citrus to avocados to mangos, VitaFresh Botanicals are an important step forward in freshness, extending shelf-life, reducing food loss and waste, and resulting in superior eating experiences.
VitaFresh Botanicals coatings utilize “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain. These turnkey solutions are both easy-to-apply and provide excellent crop coverage at low application rates.
Advantages for retailers and consumers:
VitaFresh Botanicals gives retailers a much stronger opportunity to market the best quality produce and improve consumer satisfaction while increasing profit potential. And because these coatings are both plant-based and edible, they can promote their produce with consumer-friendly benefits such as:
- Plant-based freshness
- Boosts the skin’s natural protection
- Maintains quality and appearance
- Longer shelf-life in store and at home
- Reduces food waste
Commercial benefits:
VitaFresh Botanicals coatings offer several technical and functional benefits as well as cost-efficiencies:
- Helps operators preserve produce
- Delayed ripening, reduced dehydration and weight loss
- Provides barrier protection against pathogens entry
- Freshness maintained throughout the supply chain
- Produce can be shipped over longer distances
- No packing line modifications required
- Application flexibility includes spraying and dipping
- Full drying within minutes for energy savings
- Reduced food loss
- Some coatings are Vegan certified
Sustainability and quality:
AgroFresh’s vision is to be the guardian of the world’s fresh produce and the company is proud to be a member of GLOBALG.A.P. In Addition, AgroFresh is committed to reducing food loss and waste, and participates in the Friends of Champions 12.3 network
VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards. Additionally, VitaFresh Botanicals products have exceptional quality, thanks in part to the company’s ISO 9001 “quality management system” certification.
AgroFresh has recently obtained the V-label seal by European Vegetarian Union (EVU) in the Vegan category for the edible postharvest coatings VitaFresh Botanicals Life and VitaFresh Botanicals Soft Fruit, solutions available for a wide variety of crops, from citrus to avocados, mangoes and apples.
The added value:
AgroFresh has 40 years of fruit protection experience across numerous crops, powered by a deep post-harvest portfolio. AgroFresh adds differentiating value by offering a comprehensive coatings portfolio, one-to-one problem-solving guidance and diagnostics, a high-touch service model and a complete range of packinghouse equipment, all aimed at delivering the highest level of client confidence and trust in the industry. With VitaFresh Botanicals, AgroFresh offers “Natural-Powered Life Extension for Fruit,” creating new opportunities for retailers and helping to influence consumers’ enjoyment of fresh, tasty produce.
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