The world’s leading chilled seafood brand has announced that it will launch its premium fish products in Canadian supermarket chain Loblaws. In a first for the brand, a new and exciting range of products found in the freezer aisle will be available to Canadian consumers.
Famed for flavoursome fish and sauce combinations, the ever popular British brand is one step closer in uniting the world in a love of fish with the new Canadian listing.

Inspiring the mid-week meal with quality fish and extra-ordinary flavour profiles will be at the heart of the Canadian roll-out, which will see Saucy Fish available in 349 stores owned by Loblaws.

Including Zehrs, Your Independent Grocer, Valu-Mart, Provigo, Dominion and Atlantic Superstore. The news comes following a string of international export announcements made over the last year across North America including listings in Whole Foods Market & Publix.

The Grimsby based Coolbrand has been available to Loblaws shoppers since September 28th. Known for its colourful and eyecatching packaging, the Saucy Fish brand has also tailored the product range for the Canadian palate, boasting varying fish species to include Tilapia.

Including four new products found in the freezer aisle that can be oven cooked straight from frozen for yet more convenience:

• Lemon Butter Sauce sensational with Herb Crusted Atlantic Salmon

• Chili, Lime and Ginger Dressing superb with Atlantic Salmon

• Aged Cheddar and Chive Sauce smashing with Smoked Haddock

• Salsa Verde tremendous with Tilapia

There will also be three products from the precooked Ready to Eat range which includes:

• Sticky Maple sauce sensational with smoked and roasted Atlantic Salmon fillets

• Tomato and Chilli Chutney tremendous with Roasted Sweet Chilli Atlantic Salmon fillets

• Sicilian Lemon & Dill Mayo magnificent with Roasted Lemon and Herb Atlantic Salmon

Paul Macis, International and Business Development Manager at The Saucy Fish Co. UK comments:

“Following our stateside expansion over the last year, we’re exceptionally pleased to be launching in Canada with a brand new frozen range. We know different international markets buy and consume seafood in different ways. We feel extremely confident that our inspirational fish and sauce combinations will brighten up the Canadian shoppers’ basket, and lighten the load on whoever’s cooking the mid-week meal. We’re also delighted to have Loblaws as our retail partner. They are the perfect retail partner for our brand and they seem really committed to supporting our launch.”

The Saucy Fish Co. will be launching a new dedicated Facebook page and dual-language website for the Canadian market and will be working closely with the marketing team at Loblaw’s to ensure a successful brand launch.


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