kingsmill.jpgThis winter sees the start of a fantastic partnership between family favourite Kingsmill and two of the nation’s best loved characters, Wallace and Gromit, celebrating the launch of the brand new film ‘A Matter of Loaf and Death’. Wallace and Gromit have started a new bread baking business, ‘Top Bun’ and converted 62 West Wallaby Street into a granary with ovens and robotic kneading arms… Business is booming and Wallace finds himself ‘dough eyed’ in love with former beauty and bread enthusiast Piella Bakewell. Gromit discovers his master’s life is in jeopardy after a dozen local bakers ‘disappear’ and turns sleuth to solve the escalating murder mystery – ‘A Matter of Loaf and Death’.

To celebrate the partnership, Kingsmill will be launching a six week, instant-win Christmas campaign – “Win a Prize of a ‘Loaf’ Time” – at the start of December. The eye-catching Christmas promotions will feature across the Kingsmill Great Everyday White Bread (440g and 800g), Kingsmill Love to Toast Bread (800g) and Kingsmill Crusts Away White Bread (400g) ranges.

Extremely easy to enter, consumers simply log on to and enter the batch code as printed on the packs’ yellow neck ties. An instant response message will confirm if they are one of the 500,000 lucky winners. There are great prizes to be won, from home entertainment systems and family VIP trips to the Wallace and Gromit exhibition at the London Science Museum, to tickets for VIP screenings of the new film, plus DVDs, calendars and signed prints.

Jon Wilson Marketing Director, comments: “Both Kingsmill and the makers of Wallace and Gromit, Aardman, place huge value on the simple things that make us smile and we are really excited to reinforce and update the brand’s family appeal through our close link with the new movie. The December promotion is a fantastic opportunity to drive sales and will be maximised through the novel in-store and media marketing support.”

The on-pack promotion will be backed by a full page advertisement in the Christmas Radio Times and other national media. Wobblers, badges, leaflets, empty belly posters and T-shirts are available for use in-store.

Customer Service: 0800 197 0110


  1. Malcolm Laming

    Win a prize of a ‘loaf’ time entry

    Batch code of loaf bought today is ST10 3350250

    I enter the details here in absence of an alternative place

  2. mrs patricia young

    every slice of kingsmill is like a christmas present

  3. sandra proctor

    how many tokens are we to collect for the tost rack


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