Leading sports nutrition brand Warrior® is extending its range in Morrisons with a nationwide listing of Warrior RAW Cherry Bakewell, following strong sales growth for the brand as demand for accessible protein continues to rise.
The new listing comes as Warrior becomes the number one protein bar brand in Morrisons by units, with Warrior RAW holding the top three bestselling protein bars at the retailer, reflecting growing consumer demand for convenient, great-tasting and affordable protein.
Total Warrior protein bar sales at Morrisons are up 43% year on year – over four times faster than the wider category growth.
The latest flavour in the Warrior range, RAW Cherry Bakewell, combines a filling oat flapjack base with a biscuit crunch, delivering 20g of high-quality milk protein, 7g of fibre and just under 4g of sugar per £1.50 bar. Appealing to health-conscious consumers seeking an affordable, convenient protein snack, this latest listing will complement the brand’s existing Morrisons portfolio, which also includes Warrior CRUNCH protein bars, Whey powders and Creatine.
This new listing comes as demand for protein surges, driven by the popularity of weight loss medications and growing interest in fitness and healthy living, with consumers looking for convenient, affordable ways to get more protein into their diet.
Kieran Fisher, founder of Warrior® commented “Shoppers want higher protein, lower sugar options that fit into their day, and they don’t want to pay a premium for it. At Warrior, we’re proud to be leading the way in bringing affordable, functional snacks to market.
“This shift is helping to take protein beyond the traditional sports nutrition consumer and into the mainstream, creating growing demand for accessible products that slot easily into everyday routines.
“This new phase of our Morrisons partnership shows both the growth of the market and the retailer’s confidence in our brand. From protein to creatine and bars to powders, we’re committed to making effective performance nutrition more convenient and affordable for everyone.”
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