All exhibition space sold out at Europe’s leading natural and organic trade event
Nearly a quarter of the countries in the world will be represented at this year’s Natural Food Show at Natural & Organic Products Europe, when it returns to London’s Olympia on 13-14 April.
Firmly established as Europe’s leading natural and organic trade event, the Natural Food Show boasts more natural, organic, Fairtrade, vegan, vegetarian, free-from and special diet food and drink products from around the world than any other European event this year. Or indeed any year – as a 38% increase in food and drink companies for 2014 has filled the show to capacity. It sold out of all available exhibition space last week.
Event organiser Diversified Communications UK says that the strong exhibitor uptake paints an encouraging picture of growing market confidence. Similarly, the event’s New Products Showcase is now also fully booked, with a record 279 entries. Over half of these have been entered into the food, organic food, drink, and special diet categories.
As a snapshot of the natural and organic food and drink market, the 2013 event certainly reflected a more buoyant mood than in recent years (attendance for the Natural Food Show was a significant 52% up on 2012, for one). Feedback from the show floor saw many delighted exhibitors commenting that the attendees – 8,810 in all – were ready and, perhaps more importantly, able to do business. While 92% of surveyed visitors rated their show experience as excellent/good.
For 2014, The Natural Food Show is looking to build on that success, with over 400 food and drink companies from 45 countries preparing to showcase thousands of brands when doors open next month.
So what can visitors expect from the biggest edition in the event’s 18 year history? More new companies for a start – including (some of the most recent additions to the exhibitor list) cold pressed juice company Plenish Cleanse; Gusto Organic Energy Drinks; Morynga Moringa artisan teas; Coconut Merchant; and Emmett’s of Peasenhall (named one of the ‘Five of the best: bacon curers’ by the Financial Times last year).
With all the stands booked, many of the show’s pavilion participants have also now been confirmed.
Soil Association Organic Chilled Food Pavilion (new for 2014)
Chilled food already accounts for more than 40% of the UK’s £1.64bn organic market, and sales across the category are on the increase. This new pavilion will showcase everything from cheese, milk, yoghurt, cream and butter, to meat, drinks and baby food from a host of first time exhibitors. Among them are Riverford Farm Dairy, Brown Cow Organics, Godminster, Heavenly Tasty Organics, Real Nice Organic, Plenish Cleanse, Bio-tiful Dairy, and PIP Organic.
Organic Trade Board (OTB) Pavilion
Marthomi Allergy Free Foods GmbH (whose fun range of chocolate bars and figure cookies are free from all 14 EU recognized food allergens, including nuts and soy) will be making its debut this year alongside returning exhibitors like Clearspring;Alara Cereals/Of The Earth Superfoods; Organico Realfoods; Queenswood Natural Foods; Tideford Organic Foods; Seed and Bean Organic Chocolate (promoting its new flavour Cornish Sea Salt and Lime Milk); Trioni (which is launching a new high protein sports drink called Daionic); Doves Farm Foods; and Hampstead Tea London.
Confirmed exhibitors include Wild Planet Foods (which is renowned for its sustainably sourced canned seafood – tuna, sardines, salmon, and shrimp), EZ Squeezees (promoting its new refillable and reusable food pouches for kids and adults), and Define Bottle (recognised as one of the 100 Brilliant Companies of 2013 by Entrepreneur Magazine for its new eco-friendly water bottle that promotes nutrient-rich, fruit-infused water to go).
Vegan Society Pavilion
The Vegan Society is celebrating its 70th anniversary this year. To mark the occasion, its pavilion at the show is 40% bigger for 2014 to accommodate 17 member companies. Although there are no specific figures for veganism, Mintel estimates that the meat-free market could be worth £800m by 2017 (it was £634m in 2012). New companies at the show include Holy Llama (whose new concentrated Spice Drops range has recently been shortlisted in Ocado’s Britain’s Next Top Supplier Competition); Ronan Foods (creator of the Yi brand of ice cream alternatives); Divina Teresa – The Veggie Company (vegan fish specialist); Govinda (organic desserts); VDelicious Cupcakery; Conscious Chocolate; Venture Foods; Zingology (fruit and vegetable whole food and juice powders); and Jeeva UK (which is launching its new organic and cold-pressed raw virgin coconut oil exclusively at the show).
Returning exhibitors include Creative Nature Superfoods; Smooze (natural fruit ices made from 100% freshly pressed coconut milk, real fruit juices and purees); Chimpanzee Bars; GOOD Hemp; The Field Roast Grain Meat Company; and Violife by Viotros (dairy-free cheeses).
Raw Food Pavilion
Another market gaining increased momentum over the last few years is the raw/living foods movement, which has seen more consumers turning to pure, uncooked, unprocessed food and drink to complement their natural lifestyle. Reflecting this growing trend, the number of raw food products available across the show has doubled for 2014. Pavilion highlights include Primrose’s Kitchen (award winning raw vegetable mueslis, superfood blends and raw nut butters); Pana Chocolate (handmade, hand-wrapped chocolate bars from Australia); Green Gate (each daily packet of its Signature Blend offers high quality extracts from over 50 of the most enzyme-rich, nutrient-dense foods on the planet); and Nosh Raw (the world’s first range of 100% raw smoothies, juices and wheatgrass shots).
Sicilian Organic Food Pavilion (new for 2014)
Sicilian producers are renowned for creating some of the finest quality olive oils on the market and visitors to the new pavilion will be spoilt for choice; with Sicilian Frantoio Olerio Gaspare Sarullo, Favacchio Emanuele, Azienda Agricola Serra di Mezzo, Azienda Agricola Antonino Centonze, and Az. Agricola Cataldi all showcasing their unique varieties.
Other Sicilian food and drink specialities are also well represented, including hazelnuts, almonds and pistachios from F.lli Caprino; honey, jams and marmalades, liquors, sweets and chocolates from Melauro di La Ferrera Aldo; Bio Global Gap certified vegetables, tomatoes, zucchini, sweet peppers, and aubergine from Alba Bio Soc. Coop; organic wine from Maggio Vini Sas and Aziende Tamburello; cherry tomato sauces, toppings for bruschetta, patés and pesto from Salemipina; and Il Modicano – Organic Chocolate.
French Food Pavilion
New participants this year include winery Caves de Rauzan; Atalaya – Holonage (producers of organic oils rich in omega-3); and GAIA (cereals, pasta and pulses). They join returning exhibitors Emile Noel (home to the world’s largest range of first cold pressed organic virgin oils); distiller Combier (fruit-liqueurs from the Loire Valley); Les Jardins de Gaia (the no.1 supplier of organic and Fairtrade tea in Europe); and Arcadie (its brands include L’Herbier de France and Cook – spices and herbs).
Italian Food Pavilion
New exhibitors include organic baked goods specialists A.T.& B. Srl (brands include Verde&Bio, Bocchietto 1878 and Special Diet); Peltuinum – Antica Azienda Agricola (traditional producer of L’Aquila Saffron); and Maiello Antonio – Olives.
New participants include Natural Nutriseeds (Chia Seeds, Flax Seeds, Sesame, Quinoa, and Sunflower); Pachamama Products (produce edible seeds and by-products such as chia, flax, sesame and amaranth); ProNut (organic Peanuts, peanut butter, soybean meal, and soybean-peanut meal). They join returning exhibitor Building Bridges (dulce de leche, traditional yerba mate, chimichurri sauce, empanada pastry and alfajores).
Exhibitors include Heath & Heather (fruit and herbal tea infusions); Bravura Foods Limited (exclusive distributor of Panda Confectionery products in the UK and Ireland); Natural Trade Brokers; Booja-Booja (organic, dairy free, gluten and soya free chocolate and ice-cream); Anyone 4 Tea (European distributor of XyloSweet Xylitol sweetener and Cheeki stainless steel bottles); and the Health Food Manufacturers’ Association (HFMA).
To view the show’s full exhibitor list, visit http://onlineexhibitormanual.com/nope14/exhi/exhibitorList.aspx.
Natural & Organic Products Europe takes place on 13-14 April 2014 at Olympia London, and includes four show sections: Natural Living, Health & Nutrition, Natural Beauty & Spa and The Natural Food Show. Entry includes access to Keynote sessions, Natural Beauty & Spa seminars and live Natural Kitchen demonstrations.
To register for a free trade pass to the Natural Food Show at Natural & Organic Products Europe 2014, please visit www.naturalproducts.co.uk and quote NPEPR (www.eventdata.co.uk/Visitor/NPE.aspx?TrackingCode=NPEPR).
 Total attendance includes visitors to all four show sections at Natural & Organic Products Europe.
 Soil Association Organic Market Report 2013