- The eco wine brand teams with ZeroCo to lead the 100 YEAR CLEAN UP, an effort to untrash the planet for 100 years
- 40 divers took to the seas around the world covering seven time zones
The Hidden Sea and its partner, ZeroCo, cleaned all 7 seas for World Oceans Day as part of its 100YR CLEAN UP initiative which seeks to untrash the planet for 100 years.
Diving crews were deployed in the South Pacific (Manly, Sydney), North Atlantic Ocean (Mullion Cove, Cornwall), Arctic Ocean (Great Slave Lake, Cananda), South Atlantic Ocean (Rio de Janeiro, Brazil), Indian Ocean (Vizag AP, India), Southern Ocean (Chubut, Argentina) & Red Sea (Egypt) – diving to depths of 15m with the goal to remove the equivalent-in-weight of 50,000 single-use plastic water bottles from oceans across the planet.
In the UK, led by The Hidden Sea co-founder Justin Moran – a crew of 10 divers, local businesses and ocean enthusiasts took to the sea in Falmouth, Cornwall to clean up the North Atlantic.
The Hidden Sea is on a mission to remove the equivalent of 1 billion plastic bottles from the ocean by 2023. The ocean saving wine brand has taken 23 million plastic bottles out of the ocean so far and continues with momentum supported by UK retailers and a host of influencers, celebrities and ambassadors.
Co-founder of The Hidden Sea, and chief diver in the Atlantic, Justin Moran said: We have one goal – to remove plastic from the ocean. We’ve put our energy behind the 100 CLEAN UP to supercharge our mission and place The Hidden Sea and its cause in front of consumers around the world. The clean-up was nothing short of epic, and to lead the UK leg of the tour was a personal highlight for me. However, my fellow divers and I around the world agreed that it was also a sobering experience. In the year ahead we’ll continue to focus on making the cause of ocean health aspirational, and connecting with consumers who want to buy into brand that help them be part of the solution.
“The Hidden Sea’s goal is to take 1 billion plastic bottles out of the ocean by 2030. By helping to drive forward the 100YR CLEAN UP, we hope to inspire people and businesses to support the initiative and, in the end, simply do what matters: help preserve ocean health.”
Businesses, and the public, are invited to sponsor a bundle of rubbish which the 100YR CLEANUP will collect on your behalf. Head to www.100yrcleanup.com to join the mission.
Comments are closed.