The meeting of two of the UK’s most iconic brands is set to spark debate across the nation as Lynx pairs its best-selling Africa fragrance with one of the world’s most divisive brands – Marmite. Love it or hate it, fans won’t be able to resist trying this.
Rolling out nationwide now, the new range includes Lynx Africa & Marmite Body Spray and Lynx Africa & Marmite Shower Gel, tapping into the growing trend for product collaborations that attract new customers. With Lynx continuing to be a leader in the male toiletries category with over 30% market share[1], its fun and youthful heritage is a perfect partner for the iconic Marmite brand. What’s more, not only will the launch engage Lynx and Marmite enthusiasts, it will also attract new customers who are simply curious to try this iconic new collaboration.
The new range will carry Lynx Africa’s iconic colours of red, green and black as well as the distinctive black and yellow brand colours on the iconic Marmite jar, offering standout on shelves which fans of both brands will immediately recognise.
Jamie Brooks, Lynx Brand Lead commented: “Lynx Africa is turning 25 this year, and to celebrate, we’re adding another unexpected fragrance mash up to our portfolio. Having launched Leather & Cookies earlier this year, we’ve decided to step it up another notch, taking on our biggest fragrance challenge yet, by collaborating with one of the most polarising and iconic brands in the UK – Marmite. With Lynx Marmite we’re bringing the world of food into the fragrance category with a pairing no one knew they needed. Love it or hate it, it’s guaranteed to get the country talking, and is definitely one for the lovers.”
[1] UK Market Share MAT Feb 2020, Nielsen
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