Tesco has partnered with the World of Sweets to launch a new range of Korean snacking and drinks products. Ranged together in a dedicated fixture, customers will find it easier than ever before to discover Korean-inspired drinks, confectionary and snacks when shopping in store.
Created to bring more newness, discovery and excitement to the fixture, the range combines bold flavours, playful formats and texture-led treats that are helping drive growing interest in Korean food culture. From on-the-go pouch drinks and ready-to-drink coffee to mochi-inspired confectionery and sweet snacks, the range has been designed to appeal across treat, sharing and impulse occasions.
Developed in partnership with World of Sweets, the range brings together a curated mix of drinks, sweets, novelty formats and snacks, making it easy for shoppers to build their own Korean-inspired moment, whether that is a midweek pick-me-up, a movie-night upgrade or a shareable weekend snack.
Helen Bradshaw, Director of Sales and Marketing at World of Sweets, said:
Korean-led snacking is one of the most dynamic areas of the market right now. Demand is being fuelled by social media, K-culture and shopper appetite for new textures, formats and flavours — from matcha and mochi to ramyeon, kimchi, sour, spicy and umami-led snacking In partnership with Tesco, we have created a range that makes this trend easy to shop, while giving customers a fun and accessible way to discover something new
The Korean Snacking & Drinks bay includes:
Korean Drinks: Cantabile pouch teas and RTD coffee
A refreshing on-the-go drinks line-up built around 230ml fruit pouch tea drinks and ready-to-drink Americanos.
Formats include:
- Fruit pouch tea drinks in peach, mango, grape, melon, pomegranate and blueberry
- RTD coffee Americanos in black and flavoured variants
Mochi-led Confectionery: texture-discovery gummies and traditional mochi
Soft, chewy and texturally different, offering shoppers an easy entry point into modern Asian confectionery.
Formats include:
- Mochi with filled chocolate, strawberry and lychee centres
- Mochi-style gummies with soft centres in berry and fruit mixes
Korean Gummies: Crown filled gummies
A fruity, gummy option for shoppers looking for a quick treat or sharing line.
Products include:
- Gummy bags with a liquid centre in peach and apple flavours
Novelty Fun & Share: cotton candy rolls and crunch jellies
Playful, colourful formats designed for treat, sharing and discovery-led purchases.
Formats include:
- Cotton candy rolls with inclusions, including sour and fruit-led variants
- Tangerine jellies with a crunchy outer and chewy flavoured centre
Biscuit Sticks: Tokimeki coated sticks
A coated biscuit-stick format in trending flavours including:
- Matcha, blueberry, popping candy and almond
Oreo flavours: familiar favourite, new twist
A recognisable brand with Korean-inspired flavour cues, ideal for shoppers looking to try something new in a familiar format.
Flavours include:
- Matcha and fruit-led dual cream flavours like blueberry and raspberry
Sweet Snacks: Crown Corn and Churros
Crunchy, flavour-forward snacks designed for sharing, grazing and impulse purchase.
Choco Corn: Crunchy corn snack topped with chocolate ganache
Churros: Cinnamon and sugar flavoured crunchy bites, inspired by the flavours of Churros. Incredibly moreish!
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