Specialist innovator in branded flavour development, The Flava People, has collaborated with Diageo on the launch of an alcohol-free Baileys Caramel Sauce, now available in 490 Iceland stores nationwide.
With consumers increasingly drawn to well-known brands in their food purchases, this latest product taps into the strong market affinity for Baileys as both a flavour and a brand, reinforcing category expansion within desserts and toppings and leveraging the ongoing growth of the premium indulgence sector within UK grocery retail.
This latest product brings the indulgent and distinctive taste of Baileys Irish Cream into a new, versatile squeezy bottle that can be used across a variety of items, including desserts, hot drinks, ice cream, and paired with both alcoholic and alcohol-free drinks.
The Flava People has captured the essence of the original Baileys indulgent Irish Cream and combined it with the irresistible sweetness of caramel, before blending it into the perfect alcohol-free sauce—meaning it can be a treat enjoyed by everyone.
“The Baileys brand continues to thrive across multiple categories, and this latest launch underscores how strategic collaborations can unlock further potential in adjacent markets. With the rise of home baking, elevated coffee culture, and premium dessert experiences, Baileys Caramel Sauce is well-positioned to cater to these growing consumption occasions, further reinforcing The Flava People’s commitment to differentiated, high-impact offerings,” said Scott Dixon, Managing Director of The Flava People.
Available across Iceland stores nationwide, Baileys Caramel Sauce presents a compelling addition to the branded dessert and topping category. As demand for premium indulgence continues to shape NPD across grocery, this launch offers retailers a chance to leverage the strength of the Baileys brand in new and exciting ways.
RRP £2 (200ml).
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