Caffè Culture is the latest exhibition to experience Ten Acre fever and the brand clearly made quite the impression – scooping the highly sought-after ‘Best Food Product of the Year’ award.


Unique crisp manufacturers Yumsh Snacks Ltd has given Caffè Culture a flavour of Ten Acre with its award-winning product.

The Manchester-based company has taken the trade world by storm with its innovative crisp range and quirky commercial approach.

Entrants were asked to nominate a specific product from their range for consideration. Ten Acre’s hugely popular ‘The Day Sweet and Sour Became Friends’ flavour was selected to represent the brand.

Ten Acre has gone the extra mile with exhibitions in 2014. The much talked about new brand has already hosted stands at exhibitions Alimentaria, World Travel Catering & Onboard Services Expo and the UK’s own Food & Drink Expo in Birmingham.

Maria Bracken, the Editor of Lunch Business magazine and judge of the awards said; “The team at Ten Acre Crisps have done a fantastic job since launching the brand just four months ago. Getting the product recognised in a competitive market is often a challenge but with a very fun and quirky stand, superb outfits and flat caps, and a truly village like feel showcasing very strong branding and the quaint heritage associated with the company, it was one of my highlights of the Caffé Culture Show 2014. It was also nice that every flavour has its very own story and personal touch, while a fantastic, vibrant flavour and great packaging just reinforces the reasons why this product was chosen as the winner of the ‘Caffé Culture Show 2014 – Best Food Product Award’ in association with Lunch Business.”

Caffè Culture is the only UK event that focuses on the café industry making it extremely popular in a nation of café enthusiasts. For stockists or suppliers, the show helps boost profiles of new and existing brands and stores making it a hotspot for meeting the right people in the right places.

Success has gone from strength to strength for Ten Acre, with glowing reviews causing quite a crunch across the sea too with the British Ambassador to Spain, Simon Manley immediately tweeting his enthusiasm at Alimentaria.

Ten Acre offer eight delicious flavours that are all Gluten, Dairy and MSG free as well as being Vegan, Halal and Kosher.

Special care in the manufacturing process ensures that each crisp is packed with crunch – something the Yumsh team are personally very passionate about.

Ten Acre revel in eccentricity and hope to inspire wonder among customers via their very own fictional rural idyllic Ten Acre village, which is full of interesting characters with stories to tell. Consumers can sign up to become part of the community and even become digital residents.

Tony Goodman, CEO of Yumsh Snacks Ltd, said: “We developed Ten Acre Crisps to ensure everybody could enjoy crisps regardless of dietary requirement.

“Despite our strict guidelines, we’ve not compromised on taste and have done our best to encourage consumers take a moment to themselves and savour every mouthful of Ten Acre Crisps.

“As well as producing a fantastic, superior quality product, we’ve developed a unique brand that oozes with eccentricity, friendly persona and talkability.

“Our Ten Acre residency lives on-pack, online and via social media, and not only offers a key point of difference with competitors, but is a fun community people can engage with.

“We’ve got an exciting year ahead with some great consumer PR and social media campaigns in the pipeline, as well as exhibiting at over 15 global trade shows from the UK, to America to France.

“We’re delighted to have been honoured Caffé Culture’s Best Food Product of the Year award. It’s a clear indication that Ten Acre has something special in a bustling industry.”

Ten Acre Crisps has just completed a hugely successful ‘soft launch’ to selected independent outlets across the UK, and over delivered on its sales target by more than 500%. Goodman added: “Customer feedback has been tremendous so far. Our different flavours, such as Chicken Soup, have created mass interest from our customer base.”

Ten Acre Village

Trade information

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