TCC, the global leader in retail marketing programmes designed to change shopper behaviour, has joined forces with Tesco for a loyalty promotion that has raised the standard of cookware in UK domestic kitchens – and hopefully also helped lift the quality of the finished results!

For everyone from culinary novices to budding Masterchefs, the old saying that a poor worker blames his tools simply won’t wash with the latest promotion by TCC and Tesco. The exclusive new promotion has been designed to give shoppers the opportunity to collect coupons to save up to 70% off the RRP of a fantastic range of high quality Thomas Cook & Pour cookware at over 280 participating Tesco stores across the UK.

The Thomas brand is owned by the Rosenthal Group, one of the world’s leading porcelain designers and manufacturers with a history of over 125 years. The specifically tailored loyalty promotion has been developed by TCC in order for Tesco to reward its best shoppers through a simple coupon collect mechanic. The ‘recipe’ for the promotion is simple; for every £20 spent in-store at participating Tesco outlets, shoppers receive a Thomas Cook & Pour discount coupon. When shoppers have collected 10 coupons they can select from the cookware range displayed in-store and receive an amazing 70% discount off the RRP. Coupons can be kept safe in a promotion branded collectors wallet.

The specially selected Thomas Cook & Pour range consists of 7 kitchen essentials: 16cm saucepan, 20cm saucepan, 26cm non-stick frying pan, 28cm non-stick grill-pan, 24cm 4.7 litre casserole, 24cm 7.5 litre stock pot and a 28cm non-stick stir-fry pan. Those shoppers looking to complement their kitchen style with a stunning full set of Thomas Cook & Pour Cookware can save over £270 on the RRP.

This is the first time Tesco and TCC in the UK have partnered up for a promotion of this type and the promotion has proved to be extremely popular with Tesco shoppers.

Kari Daniels, Non-Food Marketing Director, Tesco commented on the success of the promotion: “We are always looking for new ways to incentivise and reward our customers and build retention. Since introducing this specifically tailored promotion organised by TCC we have seen a positive behavioural change from participating customers – it has proved to be a great success.

“TCC worked with us to create a promotion that would appeal to our customers and as a result of their in-depth knowledge and expertise in loyalty promotions they have delivered the perfect in-store execution.”

David Ringer, TCC General Manager United Kingdom & Ireland explains the appeal of the Thomas Cook & Pour promotion: “The nation’s fascination with cooking has not only created interest in the recipes of skilled kitchens and celebrity chefs but also in using the right equipment to optimise culinary skills and results at home.

“With this in mind, we are delighted to have worked with Tesco to devise a simple in-store loyalty based promotion, which has been designed to appeal to all shoppers throughout the UK – offering a unique reward for regular spend in-store!

“This is the first time we have worked with Tesco in the UK and the results for the use of this loyalty promotion have been great. We work with our retail partners to ensure that the promotions will not only appeal, but will also delight their customers, building loyalty and retention.”

The promotion launched on August 1st 2011 and coupons were issued for 12 weeks. Customers could collect their cookware in-store until 6th November 2011.


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